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Best Ways to Collect Lead Information at Trade Show Booths in 2020

Are you getting ready to attend a trade show (or several shows) later this year? If so, there’s a lot of great technology out there these days that can help you maximize your experience and gather as many leads as possible. Read on to learn about some of the best trade show lead capture approaches you can take while attending events in 2020.

Lead Generation and Management / Trade Show Exhibiting / Trade Show Planning and Logistics

4 Ways to Close the Sale Following Trade Show Cancellations

In times of unforeseen catastrophes, businesses are confronted with unprecedented challenges. Sales and marketing teams are quickly finding their previously planned trade shows and meetings are postponed or cancelled. How, then, can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances?

News / Tips and Trends / Trade Show Exhibiting

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Measuring Social Media Success

Social media success involves more than having followers or likes. While having significant reach or impressions can be a vital ingredient to your social media soup, the ultimate test of your social efforts comes down too driving brand loyalty, leads and customers. In this article, we’ll look at the most vital stats for measuring effective social management.

Cutting Trade Show Marketing Expenses

Since you need to “spend money to make money,” you want to be careful never to cut marketing efforts in a way that will hamper your business’ ability to grow. But if your promotional expenses have never been clearly tied to strategic goals, then it’s time to reexamine where and how you’re spending your marketing and advertising dollars. Check out our tips on how you can do this effectively.

Trade Shows and Events: The Business of Relationships

The art of business is more than just a transaction between the business and the client. It is relational and it is personal. We recently had the privilege of being inspired by a best-selling sports author and business speaker and wanted to share what we gleaned from his presentation so that you can go into your next trade show or event confident that you are succeeding in the art of business relationships.

YouTube Video Tips

There is a vast chasm between a successful YouTube channel and a boring one with slow-paced promotional videos that social media users either can’t find or won’t watch. To ensure that your audience finds and enjoys your video content, consider the following steps when planning, creating, optimizing and promoting your video content.

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