3 Ways to Help Your Construction Company Stand Out at a Trade Show
From building connections with other companies to laying the groundwork for growth and setting up the framework for new business, there’s a lot to love about trade shows. Before your construction company hits the road for your next trade show, make sure your trade show display booths are up to par.
Whether your company is heading across the country or to a local trade show, a lot of planning, time, and resources go into attending a trade show. Luckily, with the right preparation, all that hard work pays off. Here are three ways construction companies can stand out at trade shows.
Choose a Large-Scale Booth
Businesses at a culinary trade show will likely pass out tasty treats, companies at a tech show will want to wow with high-tech gadgets, and those in the construction industry will bring their A-game when it comes to booth design. After all, when your industry revolves around building and construction, a simple pop-up booth or folding table and backdrop will have trouble turning heads.
On the other hand, a custom trade show booth with an innovative modular design, sleek appearance, and high-tech features is sure to draw in attendees and create a lasting impression. While you can’t always control how much square footage your company gets at a trade show, a modular design can allow you to scale your booth to make the most of your space while maintaining a sleek, well-built appearance.
Go Beyond a Blueprint
2D visuals are great, but truly impressive tradeshow exhibitors take their displays to the next level with engaging digital features. After all, why show a potential buyer a simple blueprint when you could wow them with a 3D rendering of a new project?
The right digital products and tools can enhance custom trade show displays with futuristic features that draw attendees in and—most importantly—highlight what makes your company unique and memorable. From augmented reality features that allow visitors to immerse themselves in an interactive experience to touchscreens that lead attendees through a fun and informative journey, the right features can help your booth stand out at the next construction trade show.
Framework for Follow-Ups
While many companies will have flashy booths, eye-catching features, giveaways, and snacks, the true goal of a trade show is to build relationships with attendees that go beyond the show itself. The best way to generate leads, maintain strong relationships, and turn talk into conversions is to create a reliable follow-up strategy.
The right digital tools can help your company gather and use valuable analytics and metrics about the traffic you receive at a trade show. By learning more about the level of engagement and the demographics of your audience, your company can build and maintain valuable relationships after each trade show. A universal lead-capturing tool can help you organize contact information from attendees, gather insights about your key demographics, retrieve pipeline and sales metrics, and more.
With an impressive booth, immersive digital experiences, and cutting-edge lead management tools, your construction company can make the most of your next trade show.
