If you are on the fence about committing to purchasing a trade show exhibit for your business, exhibit rental may be the solution for your company. It doesn’t always make sense for a business to purchase and own an exhibit. We’ve highlighted several different situations where renting could be the better solution for your company at your next in-person trade show or event.
As of June 1st, Las Vegas has returned to pre-pandemic guidelines and trade shows and events are back. And if you are planning to travel to Sin City later this year (to exhibit at a show, attend a show, or for some personal time off), we have 5 great activities you might enjoy. Remember, what happens in Vegas… stays in Vegas!
Video is now at the forefront of social sharing, networking, and business marketing. It’s driving immense growth on nearly every social platform. It’s also important to incorporate video in your trade show exhibit marketing. Here’s how you can build video into your trade show marketing plan and stay up to date with the latest consumer preferences.
Through virtual exhibiting, small businesses have been able to reach consumers across the country (and even across the world) that they may have never had the chance to at an in-person trade show. Now, a new tool may help improve cross-culture communication and boost the potential to bring together rooms of people who otherwise would have had a difficult time sharing ideas.
There are many factors that go into a successful trade show marketing program. And while both your booth itself and your booth staff are extremely important… what’s a great booth, a great staff, and a great product or service without a great spot on the show floor? Here are a few tips to help you pick the best booth space for your business and a location on the show floor that works to your advantage.
Trade shows are coming back full throttle and planning ahead can save your company money. And because the rush is on, you may need to book some services further out in advance than you have before just to make sure they are available to you later this year. Check out these great budget saving tips that you should consider when planning for your events later in the year.
In-person trade shows are making a rapid comeback, which is great news for all of us event marketers! However, much like with a lot of other industries, we can expect some changes the past year brought upon us to affect the traditional way we do things. That’s why developing an effective hybrid event strategy can lead to a more motivated buyer. Check out our 10 questions to ask to learn how.
It’s important to be up-to-date on proper food service techniques, especially when you’re giving away snacks as a form of a freebie at your trade shows or events. If your business is not in the foodservice industry but you’re giving away snacks in your booth, you might not be quite as aware as those who are in the industry. However, there are specific things to remember to make your food freebies effective giveaways.
In-person marketing can be extremely effective when a well-thought sales plan is put in place. However, focusing on the human aspect during trade shows is where some exhibitors fall short – don’t let that be you! Before speaking successfully to a group of qualified buyers, it is important to know a few things about them first. Here is a list of must-knows about trade show attendees that will keep your trade show staff on their toes and your marketing plan set on a track toward success.
With a pandemic changing the course of the world, naturally, it also re-routed many businesses. Trade shows may be at the top of the list for many dealing with rerouted business plans. Whether it is deciding if trade shows even fit in the budget this year, cutting costs, or modifying marketing, changes are happening. Here are a few planning tips you can use to stretch your budget before jumping to any conclusions!
Las Vegas is the most well-known city for hosting some of the largest and most popular trade shows and events in the country, and it’s starting to get ready to roar once again. Hosting some of the top-rated trade shows as well as bringing in millions of attendees, there is no doubt that it will be ready for a rapid comeback in 2021 into 2022.
The buzz is that in-person trade shows and events will be back very soon. People are trying to make sense of the role of face-to-face marketing and the risks of getting back into it. In this post we answer some of the top questions that we have been asked by various customers in the past few months in all of the industries that we serve.
With more live events restarting later this year, there will be new requirements for those in attendance. Here are some things to look out for at your upcoming event to make sure you’re up to date on new policies, procedures, and changes. Every show will be a little different post-covid, so do your research to make sure you are good to go when showtime rolls around.
If you have not yet noticed, leads are becoming harder to obtain with the ever-growing amount of competition in each industry and the amount of marketing avenues companies now have at their fingertips to try and reach their prospects. Here is how you can use SEO to drive lead generation and boost your trade show marketing efforts.
Trade shows are being rescheduled left and right. Some are in-person, some online and some a hybrid of both. While every month that passes is gradually growing in the amount of in-person shows returning, July is looking promising for several large shows across multiple industries. Here are a few big shows that are making a comeback.