The end of 2021 is quickly approaching, and that means it’s time to start looking back, evaluating your exhibiting performance, and figuring out what you can do better in 2022. If you’re not sure where to begin when it comes to evaluating exhibiting performance, a great tool to consider is surveys for booth visitors and event attendees.
When planning and deciding which events to attend, do you consider the return on investment? Calculating the ROI for trade shows and events is one of the most important steps to take when determining whether you should continue attending an event or if you and your team should go elsewhere. If you’re unsure, check out these helpful tips.
On November 8, 2021, the United States government officially ended its 20-month travel ban for international travelers. The lift of the travel ban is an excellent sign to trade show organizers that they can start extending invites to international exhibiting companies once more. If you are planning on attending some U.S. trade shows, check out our quick to-do list before you start planning.
If you have experience with trade shows and exhibiting, you know that many aspects of the trade show planning process can be expensive. You also know that no other aspect is more at risk of costly mistakes than shipping. In this article, we have some helpful tips that will make it easy (and cost-effective) for you to ship your exhibit materials to the convention center safely and efficiently.
The status of trade shows is still a bit haphazard as in-person event marketing is still coming out of hibernation, but the most common theme we are seeing is a hybrid option. Consider these tips if your business is currently transitioning your online/hybrid exhibit presence back to a predominately in-person exhibit attendance.
It’s that time of the year again! Time to set your 2022 marketing budget and update your marketing calendar. Skyline Expocon owner Larry Zollo has summarized some of the challenges that many of his customers are facing these days and the corresponding results from actual practices in 2021. Check out his summary and hopefully it’s helpful to you as you plan for next year.
Buyer personas are becoming more and more of a necessity when it comes to marketing. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Check out our tips on creating a trade show attendee persona that will help your company attract the right buyers.
With many trade shows staying on track and proceeding as planned, we know that each large show city has different guidelines. In this blog post, we are taking a closer look at successful events that have happened in Chicago, and other fun things to do while you aren’t on the show floor!
Attendees at your trade shows are hoping to soak in all of the information and knowledge that they can. They are looking for new and innovative products that will fit their current needs. What they aren’t hoping for is to have to put in a ton of work just to find themselves in conversations that they aren’t connecting to. Check out our list of important tips to better communicate with your booth visitors.
While trade shows can come with a decently sized price tag, there is the potential for your exhibit marketing program to help pay for itself. No, we are not just referring to making a large sale on the show floor that you wouldn’t have otherwise but by using careful planning techniques. Check out this article to learn how.
We think we can speak for everyone in the industry when we say it was refreshing to see so many trade shows and live events this summer. With the 4th quarter of 2021 already around the corner, this list of large trade shows will get you excited for the future comeback of trade shows going into the new year.
When designing an exhibit, there are many possibilities and directions to take. A nicely designed exhibit should spark interest in attendees, but a well-thought-out exhibit will keep that attention. It’s extremely important that your design incites interest from the right attendees! Here are a few tips on how to keep that attention once it’s captured at your next trade show.
While we are all flooded with constant updates about the spread of COVID-19, there is new data that reveals that in-person events are actually extremely safe, and it could be enough to help keep trade shows moving forward and on track. Learn how safety measures are allowing companies to continue with their trade show marketing activities at events.
Simply handing out tangible giveaways such as water bottles, key chains and branded bags at your event may become obsolete, especially with the possibility of multiple people touching these items and spreading germs. While getting your branding out there is always beneficial for your business, consider these new ideas for your next giveaway.
Have you been working hard to promote your exhibit presence at an upcoming trade show to bring in new prospects and hopefully turn leads into buyers? There are plenty of ways that you can help attract the right attendees and convince them to come your way on the show floor. Here is a list of standout strategies that can create a powerful pre-show marketing plan.