Renting Versus Buying a Trade Show Display: How to Choose the Right Approach
If your company has made a few laps around the trade show circuit, it may be time to upgrade your display. While seasoned trade show exhibitors know that recognizable and interactive booths can engage attendees, create meaningful face-to-face experiences, and drive business, even the most experienced companies may need help deciding how to manage that perfect display.
One of the biggest choices exhibitors face is deciding to rent or buy their next trade show booth. While there are pros and cons to either option, a little research and a reliable trade show service partner can help your unique business make the right choice. Here’s what you need to know about trade show booth asset management.
Get Personal with a Purchased Display
Consistent, memorable, and recognizable branding will help your trade show display drive meaningful business connections. After all, when surrounded by competitors on the trade show floor, your team needs to stand out and make a lasting impression.
Purchasing a trade show booth allows you to have greater control over the unique features and high-quality finishes of your booth design. Plus, having a consistent display across events can boost your recognizability and lend a sense of reliability to your brand. A trade show service company that offers reliable asset management and start-to-finish installation and deconstruction services can help your company easily juggle the logistics of owning a large display.
Ready to Adapt? Try a Rental Display
Is your fast-paced industry constantly evolving? Do trade shows for your field highlight the latest and greatest technology? Does your company frequently attend shows of all sizes? If so, rental exhibit booth designs might be a fantastic option for your company.
Renting a display keeps your company flexible, adaptable, and gives you the freedom to pivot your strategy from show to show. Your team can try out cutting-edge digital strategies and impress attendees with the latest trade show technology, from augmented reality experiences to touch screens. While the regular upfront cost of renting a booth may seem daunting, your company won’t have to worry about the cost of storage, pull and prep fees, or maintenance expenses.
Get the Best of Both with a Hybrid Approach
With a reliable trade show services partner, a hybrid approach allows your company to enjoy the benefits of renting and buying. Purchasing a modular trade show booth with adaptable features allows your team to customize the base of your display. Meanwhile, renting compatible features allows you to pivot your trade show strategy easily and stay current.
Modular options are a great booth design for trade show exhibitors who want a consistent, high-quality display as well as the flexibility to try out cutting-edge digital enhancements and new features. Whether your company is in the manufacturing industry or the tech sector, a full-service trade show partner can help you design, store, and manage the logistics of a hybrid trade show booth.
