Behind the Scenes at EXHIBITORLIVE: How we deployed a data-driven strategy and what we learned
Despite being the largest investment of the marketing budget, most exhibit marketing programs are treated like a checklist rather than a strategy. What’s more, marketers aren’t given the time or tools to measure and enhance their exhibiting program.
We’ve been there and understand just how difficult it is to justify your trade show spend, and how important it is to create a memorable exhibit experience.
In this month’s webinar, our expert team will provide an authentic look at how we created and measured an engaging, attendee-focused exhibit experience at EXHIBITORLIVE 2023. You will see firsthand how we used our proprietary CMX 2D2A (Discover, Define, Activate, and Analyze) methodology to achieve our business objectives and measure the results of our data-driven approach.
You will learn how to develop and define business objectives that align with corporate strategy, activate, build, and measure a comprehensive exhibit program, map out an attendee journey that drives measurable results, and more.
This webinar was held on Tuesday, May 23rd, at 2:00 p.m. ET. Click the button below to watch this webinar.