New monthly series delivers expert insights on trade show strategy, sustainable design, and booth design trends
Eagan, MN - January 29, 2026 – Skyline Exhibits, a leading provider of trade show solutions and services, today announced the launch of its new podcast, "Beyond the Booth." Hosted by Brian Lanning, Senior Managing Director at Skyline, the monthly series offers deep dives into high-level trends, design innovations, and practical strategies for face-to-face marketing. The podcast reinforces Skyline's commitment to providing accessible education for industry professionals, with the inaugural episode dissecting key takeaways from CES 2026.
"Beyond the Booth" is designed for the evolving needs of marketing directors, event managers, and CMOs who are seeking to maximize ROI and integrate complex digital trends into their programs. The series moves past logistics to explore the science and strategy behind successful exhibition rentals, custom builds, and experiential activations.
"We don't just build booths; we understand the strategy behind successful face-to-face marketing," said Wendy Gibson, CMO of Skyline Exhibits. "With 'Beyond the Booth,' we're making strategy and knowhow accessible and showing our audience that integrating sustainable practices and digital trends is achievable with the right partner, and that strategic design choices directly influence attendee engagement."
The first episode features internal experts Chris Takas and Andrea Murphy joining Lanning to deconstruct the Consumer Electronics Show (CES) 2026. The discussion covers critical topics such as the resurgence of "build and burn" practices versus sustainable design, the integration of technology like LED walls, and best practices for booth staffing.
"I am thrilled to welcome listeners to a new conversation about the world of trade shows," said Brian Lanning, Senior Managing Director and host. "This podcast is for every professional who sees trade shows as more than floor space, who understands that they’re an opportunity to drive business forward. Whether you are looking for exhibit design inspiration or strategic insights on attendee engagement, we are diving into what truly makes an event successful."
Listeners can subscribe to "Beyond the Booth" on major platforms including iHeartRadio, Spotify, Apple Podcasts, Amazon and YouTube.
Future episodes will continue to provide actionable insights on increasing business impact through strategic design, helping exhibitors across all segments navigate the complexities of the modern trade show landscape, from custom trade show booth creation to program management.
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