Niru Desai, Vice President of Strategy, brings over 20 years of experience leading strategy teams at top experiential agencies. Renowned for her ability to simplify complex challenges into actionable strategies, Niru has advised on major global events like Mobile World Congress (MWC) and the London Olympics. As an avid storyteller, she excels in crafting compelling narratives that drive impactful brand experiences. A sought-after speaker, author, and blogger, Niru shares insights on topics ranging from sustainability and brand experience to data-driven outcomes. Her expertise has earned her appearances on national television, solidifying her reputation as a thought leader in the industry.
Blog Post by Niru Desai
Niru DesaiJanuary 27, 2026
Exhibit Tunnel Design: How to Create Engaging Visitor Journeys
Start ReadingNiru DesaiDecember 23, 2025
The Benefits of Tradeshow Program Planning
Start ReadingNiru DesaiSeptember 19, 2025
Nostalgia Marketing: Creating Lasting Connections at your next Trade Show
Start ReadingNiru DesaiSeptember 4, 2025
Edutainment in Action: How to Create Educational Trade Show Booths
Start ReadingNiru DesaiAugust 12, 2025
Millennial Shift: How Shows Are Evolving to Engage the Next Generation
Start ReadingNiru DesaiJuly 2, 2025
How to Improve Dwell Time in Your Trade Show Booth
Start ReadingNiru DesaiMay 15, 2025
Sustainable Booth Design Strategies for Impactful Events
Start ReadingNiru DesaiMarch 12, 2025
Insights from the International Builders’ Show
Start ReadingNiru DesaiOctober 1, 2024
IMTS 2024 Recap: Tips & Trends for Manufacturing Industry Exhibitors
Start ReadingNiru DesaiFebruary 12, 2024

