Though some trade shows have been postponed or shifted to online-only events in the two years since the start of the pandemic, many show organizers have worked hard to find solutions that allow in-person shows to take place safely. The masterminds behind the World of Concrete 2022 trade show are the latest example of how to safely host a major in-person event.
From January 18-20, the World of Concrete 2022 show took place at the Las Vegas Convention Center. This gathering provided attendees with an incredible opportunity to reconnect and conduct business while still preventing the spread of COVID-19. Outlined below are some highlights from the show.
World of Concrete: The BasicsThe World of Concrete show is the only annual, international event for the commercial concrete and masonry construction industries. Every year for 47 years, this event features a series of indoor and outdoor exhibits that showcase the latest and most innovative products and technologies. It also offers a world-class education program so attendees can develop new skills, improve their businesses, and see greater long-term results.
AttendeesAccording to a report from Yahoo Finance, the number of registered professionals who attended the World of Concrete 2022 show was close to 37,000. Reporters noted consistent foot traffic throughout the halls of the Las Vegas Convention Center, as well as high engagement and an “overall vibrance” from the event’s participants. In the past, the show has drawn close to 60,000 participants. While attendance was lower this year, it was still significant and indicates that trade shows will likely start to see turnout numbers that are closer to what they were prior to the pandemic.
The World of Concrete 2022 show also hosted over 1,100 suppliers from the industrial world. Only a little over 150 of them were first-time exhibitors, too. This highlights the loyalty that many businesses feel toward this show and its participants.
When questioned about his expectations for attendance, Steve Hill, the president and CEO of the Las Vegas Convention and Visitors Authority told board members that he anticipated a strong showing for this event because “the construction industry always shows up.” Clearly, he was correct in his assessment.
Steven Pomerantz, the senior marketing manager for Informa Markets, the organization that produces the World of Concrete show, also noted that only a few small cancellations took place prior to the event. He added that the high rate of attendee registration underscored the “mission-critical need [for] industry connection.”
TrendsAmong the exhibits at this year’s show, attendees noticed the following trends:
- An emphasis on job site productivity
- The introduction of equipment that automates various concrete construction processes
- The introduction of new materials that increase productivity and repair durability
- An emphasis on data management systems
- Numerous product and equipment updates that reduce projects’ carbon footprints
EventsThe event’s expo floor is always loaded with fascinating product demonstrations and pitches from a variety of construction and manufacturing companies. However, the World of Concrete 2022 show also offered several other exciting events. For example, the Concrete Industry Management (CIM) program hosted its 17th consecutive Silent & Live Auctions. These two auctions generated a record-breaking $1,740,000 for the program, which is designed to provide students with 4-year Bachelor of Science degrees in Concrete Industry Management.
The show was also home to the 2022 SPEC MIX BRICKLAYER 500® World Championship. Mason Cole Stamper was named the “World’s Best Bricklayer” this year, along with Jeff Becker, his mason tender.
Safety ProceduresFollowing in the footsteps of other in-person events that have taken place throughout the pandemic, the World of Concrete 2022 show featured strict health and safety procedures.
In a statement to attendees, the showrunners emphasized their commitment to putting safety “at the heart of the event experience” so that guests could reconnect, get back to business, and keep their communities safe at the same time. The World of Concrete 2022 show required masks to be worn indoors, as well as in all casinos, meeting spaces, and convention centers. Hand sanitizing stations were also available throughout the venue, and aisles were widened to encourage social distancing. An “enhanced sanitation schedule” was implemented, to.
World of Concrete 2023Plenty of people are still hesitant about attending large, in-person gatherings this year, especially as new variants of the coronavirus continue to emerge. However, events like World of Concrete and CES have shown that it is possible to gather safely with others. Not only are events like this good for business, but they also provide much-needed opportunities for people to connect face-to-face. This kind of connection boosts morale and offers a sense of normalcy that many workers across all industries are lacking in 2022.
Because the 2022 World of Concrete convention was able to take place so successfully, it’s safe to say that the turnout for the 2023 event will be just as (if not more) impressive. Exhibitors in the construction and manufacturing industries should mark their calendars for January 17-19, 2023, as next year’s event has already been scheduled.