Which Digital Enhancement Is Right For Your Exhibition Booth? Check Out These 3
With unique and engaging digital features, your team can stand out at your next trade show and generate meaningful leads. Here are three key digital activations that can enhance your trade show booth.
Gamification
With so many innovative businesses and engaging presentations, trade show exhibitors need to find ways to encourage attendees to visit their booths and engage with their messaging. Gamification can be a fun and surprising way to draw attendees in and help them engage with your brand.
A trade show booth design that incorporates gamification can stand out on the trade show floor and appeal to a broad range of attendees. As younger generations begin to enter the trade show circuit, this innovative technology can help your marketing team expand your target demographic and make a lasting impression.
Great For: Businesses who are expanding into new markets, as this digital feature can increase booth traffic and boost dwell time.
Virtual Reality
Your company has a clear mission, a compelling story, and a passion for your industry; your team deserves a custom trade show booth that reflects these qualities. Virtual reality features are incredible ways to enhance your trade show strategy and give attendees immersive experiences.
Work with a trusted trade show experience partner to create a custom booth that seamlessly incorporates virtual reality features into the attendee journey. A partner that specializes in booth design for trade show exhibitors who want to stand out can help your team use this engaging digital activation.
Great For: Companies that want to showcase their brand’s unique story in a memorable, visceral way with a hands-on attendee journey.
Universal Lead Capture
This digital enhancement can be integrated into exhibit booth designs using touch screens, kiosks, and QR codes. Retrieving insightful analytics and metrics allows companies to refine their follow-up strategies and connect with qualified leads at each show.
Universal lead capture technology gathers contact information and provides insights into how attendees engage with your trade show booth. This allows your team to find the most efficient and effective methods to follow up with attendees and maximize the impact your booth made at a trade show. With useful insights and data points, this tool can help your marketing team craft a unique and effective trade show strategy.
Great For: Companies with a broad target audience, this tool allows you to tailor and refine your follow-up strategy. Your team might follow up with some leads via phone call, whereas others might be better reached via email.
Knowing which digital activation is best for your company's trade show goals can help you stand out from the rest. With a trusted trade show experience partner, you can learn how to incorporate one—or all—of these innovative digital activations into your trade show booth.
