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Uncle Sam Wants You To Buy A Trade Show Exhibit NOW!

Uncle Sam Wants You To Buy A Trade Show DisplayIf you have been hesitating about buying your trade show exhibit, Uncle Sam is giving you a nudge to buy your display this year.

The U.S. Government recently passed new legislation that lets businesses fully expense in 2011 the cost of capital equipment – such as a trade show display.

So rather than depreciate the cost of the display over several years, you can expense it all in 2011.  That means no waiting for most of the tax benefits of investing in capital equipment.

Why is Uncle Sam being so generous?  To keep the economy energized. To incentivize businesses to invest in their own business.  To create demand for durable goods that require workers to build.  In a word: Jobs.

Some exhibitors rent their exhibits because it allows them to expense their costs in the same year as the trade show, and to avoid the need to amortize their display purchase over several years.  However, if you buy this year, you will get similar tax advantages as renting your exhibits.

Obviously, you don’t make a purchase based just on tax policy.  However, there are real marketing benefits to buying your exhibit now.  Purchase your exhibit now, and get:

  • A stronger visual impact that attracts more leads that will grow your sales and profits
  • An updated look that’s more aligned with your current branding
  • Marketing messages more in tune with today’s buyers
  • An exhibit shaped to better fit your functional trade show leads
  • New, lighter weight exhibit structures that lowers your operating costs and increases flexibility
  • A rejuvenated booth staff proud to stand in the new booth

These add up to powerful benefits for buying a new trade show booth this year.  It appears that Uncle Sam was on to something!

To learn more about the 2011 tax incentive program, consult with your tax advisor.  Also, in case you or your colleagues need more help justifying a new display, here are 15 more reasons to buy a new trade show display.

About the Author

Mike Thimmesch is the Principal at Thimmesch Marketing. For over 25 years, he has created and implemented innovative marketing, lead generation, and exhibiting strategies that profitably grow company sales and brand awareness. Mike rose to Director level at Skyline Exhibits, where he helped generate over a half million leads, resulting in over $1 billion in sales. He published 11 industry white papers and eight exhibiting books, presented over 100 trade show webinars, and wrote over 200 exhibit marketing blog posts.

One response to “Uncle Sam Wants You To Buy A Trade Show Exhibit NOW!

  1. That’s great news for small businesses! It’s nice to see stuff being done to help entrepreneurs and small business owners succeed.

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