Get FREE Trade Show Marketing Tips in Your Inbox! Click Here

Trade Show White Papers & Books Help You Understand and Adapt to Exhibiting Trends

Skyline-sponsored White Papers and Books help you better understand and adapt to market forces and significant trends affecting your trade show program.  Just click on the links below to request your free copy of these insightful white papers.


In this book, Skyline has compiled 18 blog posts originally published in Skyline E-TIPS. The posts combine valuable tips and trends about virtual trade shows, video conferencing, promotions and giveaways, engagement, lead management and much more.

This book is available to download for free. Just click here here and we will send you a copy today!



In this book, Skyline has compiled 27 blog posts originally published in Skyline E-Tips (formerly Skyline Trade Show Tips). The posts combine valuable information about trade show and event staffing, giveaways and lead management.

From experienced trade show consultants, traditional marketers and digital marketing practitioners, these authors know Trade Shows and how to leverage modern technology (lead applications) and techniques to improve leads collected at your trade shows and events. We also dive into effective giveaways and booth staffing. Click here to request your free copy!


In this book Skyline has compiled 26 blog posts originally published in the Skyline E-Tips blog. The posts combine information about social media tools and tactics, pre- and at-show promotions, digital marketing tools and general marketing tips.

From experienced trade show consultants, traditional marketers and digital marketing practitioners, these authors know Trade Shows and how to leverage modern marketing tools to help draw new and returning visitors to your trade show or event. Click here to request your free copy!

International Event Exhibiting: Trends & Outlook for Exhibiting Internationally White Paper

The goal of this report is to provide exhibitors who display internationally (outside the U.S.) with industry best practices as reported by their peers as well as outlining trends, opportunities and challenges of international event exhibiting.

The detailed findings in this report provide exhibitors with a guide to evaluate their current practices and incorporate the information to make improvements and updates—small and large. Click here to request this free white paper.

Booth Staffing Tips & Tools for the Digital Era Reference Guide and Worksheets

Trade shows have been a consistent resource for generating leads and connecting with customers for many years. It’s one of the only ways to gain face-to-face access in one convenient location to a large proportion of your target clients.

This reference guide will provide insight into the changes in trade show booth staffing, what’s causing the shift, and how to best prepare your team. Your staffers – by engaging, qualifying and capturing potential customers – represent your best opportunity for success on the trade show floor. Request White Paper.

Trade Show ROI Calculator & Trade Show Comparison Tool

The purpose of the Trade Show ROI Calculator is to help you:

  • Track costs
  • Identify leads and sales opportunities
  • Calculate ratio of sales and benefits over cost

You can use this tool to help you measure the return on investment for industry trade shows.
trade show ROI investment calculator free tools

The Skyline Trade Show Comparison Tool can help you estimate the return on investment your company got from exhibiting at a trade show. Features include:

  • Track actual costs, leads acquired and important dates for up to 5 trade shows
  • Calculate and view an overview of your trade show metrics
  • Access charts to visually communicate your results to management

You can use these tools to help you track costs and measure the return on investment for industry trade shows. Download them both today! Click here to request your copies!

Skyline Trade Show Tips Timeline

Download this all-in-one trade show planning timeline to keep track of your trade show deadlines. Our timeline includes exhibit design & build tasks, technology considerations, pre-show promotions, booth staff tasks, lead management and miscellaneous items. Also included is; budget planning information, a booth staff schedule, typical show services deadline list and a budget calculator perfect for trade show veterans and those newer to the industry. Request this PDF.

Exhibiting with Technology White Paper

This study is a deep dive into the current and expected future use of technology and digital content by trade show exhibitors. The goal of this report is to provide a snapshot of current technology and digital content usages, and most of all, provide exhibitors with insights as to the greatest benefits and pitfalls tech can bring to their trade show program.

There were 570 exhibitors who took the detailed survey we provided, sharing their perceptions and comments on a variety of tech related subjects. Skyline Exhibits thanks the survey respondents for their time, honest opinions, and advice that allowed us to create this white paper. Request White Paper.

What’s Working In Exhibiting

Discover how your peers are succeeding now with this new 32-page White Paper from Skyline Exhibits and Tradeshow Week Magazine.

The report reveals effective strategies and tactics exhibitors are using today to boost their results and stretch their budgets, with proven advice about Show Selection, Budgeting, Measuring Results, Lead Management, Exhibit Design, Booth Staffing, and Promotions. Request White Paper.


Stay Up To Date