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Top Trade Show Musts to Incorporate Into Your Exhibit

If you’re ready to take your trade show booth to the next level and command attention from the wandering crowd, it’s important to incorporate a few critical musts. When creating the strategy for your trade show exhibit, consider the following: ts-must

Updating the material/fabrics used in your trade show display: Yes, wood and metal will always have their place in live marketing exhibits. However, the latest design trends are incorporating various materials throughout the booths to deliver a unique and distinctive final look and feel. Your materials and fabrics should be cohesive with your marketing message and relate to your overall objective. If you’re a cutting-edge technology company for example, using sleeker and lighter materials will enhance your message and your brand. Different fabrics and materials can instantly add a lighter, more airy vibe and compel visitors to stop inside for a closer look at what your business has to offer. Best of all, incorporating some of the same fabric into a banner stand used to complement your exhibit can deliver a final, comprehensive marketing front.

Getting strategic with your lighting: Using strategic lighting throughout your booth will help you stand out and do your display and brand justice. While the hosting venue will always offer some type of lighting options, modern entrepreneurs aren’t willing to risk being overlooked simply because their booth isn’t getting the type of lighting it needs to garner crowd attention. Opting instead for custom lighting configurations can instantly add a bit of dramatic flair to you booth and get your products noticed by the wandering crowds. Nothing is worse than having a fantastically designed booth and then having your best images and messages sitting in the dark.

Creating an experience: Previously, the sole purpose of trade shows was to promote your new products and services to attendees. Now, there is so much more to it. Strategic business owners are working with design firms to create trade show booths that deliver an entire visitor experience. Every facet of your exhibit can be used to inform, engage and compel your guests for a lasting, sustainable engagement. Distributing interactive technology, such as games, product surveys and virtual demonstrations, throughout the exhibit can deliver an enhanced promotional experience. Here’s a great article about incorporating technology into your booth. Additionally, the booth itself can include tactile surfaces that deliver a comprehensive sensory event. By creating an experience, you are more likely to extend how long each visitor will stay in your booth as well as reinforce the overall user engagement for long-term brand identification and marketing benefits. To help even more with your in-booth marketing and visitor experience, here’s another article about using on-site social media in your booth.

Stay ahead of these trends to remain relevant and fresh in the eyes of your potential customers.

new-using-promosYour trade show booth and all of the hard work you put into it won’t get much attention unless you’re promoting before the show. Read the Using Promotions & Social Media to Get More Trade Show Visitors to promote your show attendance and offerings the best you can. Click here for your free copy.


About the Author

Jill is the owner of Skyline - Xtreme Xhibits and is a strategic trade show marketing consultant, with over 22 years of experience in the trade show and events industry. Jill is driven by her passion for unique and memorable exhibit design, overall successful trade show marketing strategies, exceptional customer service and flawless program execution. For more information on exhibit design, trade show marketing, trade show displays, trade show booths, and trade show exhibits in Austin or San Antonio, TX, please visit Xtreme Xhibits

2 responses to “Top Trade Show Musts to Incorporate Into Your Exhibit

  1. These are great “musts”. A lot of clients do not realize the importance in updating and keeping up with the trends. It is all about helping them get noticed so this is a great article!

  2. Three great “musts.” Just a note on using varied materials, with such high quality color printing available, varied materials can be perceived instead of actual. For example, hard wood imagery can be printed on flooring for a high end look. Vinyl and fabric can be printed to look like anything from wood and metal to concrete and more. No need to ship cinder blocks to a show for a concrete looking wall!!

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