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Top California Trade Shows & Events for Early 2020


The following list of early 2020 California trade shows features events with more than 16,000 expected attendees. These shows span a broad spectrum of industries – including education, technology, consumer goods, pharma and medicine, architecture and building and much more. Follow the links for each show to find an exhibitor prospectus for the shows in your sector.

RSA ConferenceDates: Feb 24-28, 2020, San Francisco, CA
RSA Conference 2020 brings 40,000 cybersecurity experts together with thousands of their peers, by offering hundreds of opportunities to learn from the industry’s most respected experts, and by sharing the latest, most disruptive thinking and cutting-edge solutions.

Natural Products Expo West/SupplyExpo Dates: Mar 3-7, 2020, Anaheim, CA
Attend the largest natural products trade show in the world. Grow your business by making connections with the industry’s key retailers, suppliers, manufacturers and distributors. Whether you are interested in who’s innovating in organic, learning more about regenerative agriculture, or hearing for yourself about the latest trends, this is the place to see it all.

Game Developers ConferenceDates: Mar 16-20, San Francisco, CA
The Game Developers Conference (GDC) brings the game development community together to exchange ideas and shape the future of the industry across five days of education, inspiration, and networking. Attendees include programmers, artists, producers, game designers, audio professionals, and business leaders. This market-defining conference features a comprehensive selection of lectures, panels, and roundtable discussions, while the GDC Expo showcases the latest game development tools and services from leading technology companies.

American Association for Cancer ResearchDates: Apr 24-29, 2020, San Diego, CA
The AACR Annual Meeting program covers the latest discoveries across the spectrum of cancer research—from population science and prevention; to cancer biology, translational, and clinical studies; to survivorship and advocacy – and highlights the work of the best minds in research and medicine from institutions all over the world.

California Dental AssociationDates: May 14-16, 2020, Anaheim, CA
Presented by the California Dental Association, CDA Presents conventions are among the largest dental trade shows in the United States. In sunny Anaheim, CDA Presents features approximately 600 exhibiting companies occupying 130,000 square feet of exhibit space.

AIA Conference on Architecture – American Institute of ArchitectsDates: May 14-26, 2020, Los Angeles, CA
Connect with thousands of architectural decision-makers looking for project and product solutions. AIA Conference on Architecture is one of the largest and most exciting annual gatherings of architects and designers in the US. The event brings together 18,000 influential practitioners and affiliates from all 50 states and 90 foreign countries.

Pacific Coast Builders ConferenceDates: June 10-11, 2020, San Francisco, CA
No other homebuilding event has a higher concentration of influential buyers. PCBC is home to the largest and most prominent community builders in the nation – large-volume producers and senior-level decision-makers who come to see, and buy, housing’s latest product innovations. PCBC is an extensive homebuilding trade show, product marketplace and business exchange.

Bio International ConventionDates: June 8-11, 2020, San Diego, CA
The BIO International Convention attracts 16,000 +attendees from 5,000+ companies including the leading biotech and pharma companies, top 20 CROs and CMOs, more than 300 academic institutions including major research labs and government agencies, as well as leading consultants and service companies. More than 1,800 exhibiting companies and delegations from 74 countries provide information to attendees.

ISTE – International Society for Technology in Education – NECCDates: June 28-July 1, 2020, Anaheim, CA
ISTE20 in Anaheim for the opportunity to showcase your products and services to a highly targeted market of edtech leaders. Education technology professionals gather at the ISTE Conference & Expo to explore new trends and experience the latest innovations. Attendees spend an average of six hours exploring the expo hall, making it an unequaled global edtech marketplace.

Semicon WestDates: July 21-23, 2020, San Francisco, CA
SEMICON West connects the entire extended electronics supply chain, all in one place and at one time. It’s where the industry gets a glimpse at what’s next and finds its innovation engines. And it’s the premier place to reconnect with customers and find new ones to drive your business forward.

tradeshows timeline sheet calucaltion roi
Trade Show Planning Timeline (PDF)

Download this all-in-one trade show planning timeline to keep track of your trade show deadlines. Our timeline includes exhibit design & build tasks, technology considerations, pre-show promotions, booth staff tasks, lead management and miscellaneous items. Also included is; budget planning information, a booth staff schedule, typical show services deadline list and a budget calculator perfect for trade show veterans and those newer to the industry.

Jeanette Armbrust
About the Author

Jeanette is originally from the Pasadena, CA area. She attended UC Irvine and then started her career path in the entertainment industry for BMG/RCA Records before moving to Minnesota to work for VEE Corporation, the creators of Sesame Street Live. There she was the National Promotion Director coordinating the touring events throughout North America. Later she was promoted to National Sponsorship Director. In 2001 Jeanette was welcomed into the Skyline family when she started up Skyline Exhibits of Central Ohio. After growing that location into an award-winning company, Jeanette found herself back in California and is now the Managing Director of Skyline Greater LA. Jeanette was recently named as one of the 2017 Enterprising Women of the Year and the SBA Small Business Woman of the Year. She currently serves on the NAWBO National Board in Washington D.C., Columbus Chamber Board of Directors, and is a member of Executive Women International and WELD. She also is the Co-Founder and Director of the Columbus Young Entrepreneur’s Academy and most recently has been selected to the 2016-17 class of the JoAnn Davidson Leadership Institute.

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