Creating an eco-friendly exhibition experience can make a significant environmental impact as you market your products and services at trade shows. Not only will adopting sustainable practices in your trade show marketing strategy reduce waste, but it will also show attendees that you care about reducing your carbon footprint, even while creating a memorable, engaging experience for them. Here’s how you can make your trade show display more eco-friendly.
Opt for Modular Trade Show Booths
If you upgrade your trade show booth every few years, you can opt for modular trade show display booths to make your booth scaling process more efficient. Scrapping your booth every few years is not only expensive but also results in more waste. Using a modular trade show booth, you can easily add or subtract components from one trade show to another. Create a design that can be reconfigured to fit various footprints to optimize your exhibit design for each trade show your brand attends.
Consider Renting Your Booth
If you are new to trade show marketing, still determining your long-term needs, or working with a tight budget, renting your booth will be a much more sustainable alternative to buying a short-term trade show booth. If you’ve been attending trade shows for some time but have a new marketing strategy you want to test at an upcoming trade show, rent your booth from a vendor who uses recyclable metals and makes an effort to recycle wood, paper, electronics, plastics, and more at their production facilities.
How to Build a Sustainable Tradeshow Booth
To help your tradeshow booth become more sustainable, use recycled products and prioritize a high-quality design you can reuse again and again. Partner with an exhibit designer and manufacturer that’s committed to reducing shipping emissions, offering reusable booth rentals with your custom graphics, and recycling the materials they use to manufacture custom trade show booths. By making these simple choices, you can show trade show attendees your commitment to sustainability. Plus, with durable materials you can reuse every time, you’ll be able to keep making an impact at trade shows for years to come.
Use Fabric Graphics and Digital Activations for Brand Messaging
An excellent way to make your exhibition booth more sustainable is to use fabric graphics. With the right exhibit design partner, fabric graphics are an excellent option for refreshing and updating your marketing messages based on the type of trade show you’re attending. These durable, high-impact graphics are easy to wash and reuse from show to show. Best of all, they’re lightweight, which means they can be shipped more efficiently.
Or you can choose to implement digital activations and signage to display your brand messaging. These digital options reduce the amount of printed materials you use overall and shipping. Digital signs are perfect for displaying content like product brochures, whitepapers, and much more. By avoiding printing, you can easily share these items with attendees via email.
Reduce Waste and Encourage Sustainability at Trade Shows
There are several ways to minimize energy consumption and reduce waste with your marketing efforts and materials at trade shows. Rather than handing out flyers and brochures, give your booth visitors a QR code to access your marketing materials. When possible, order locally sourced or reusable items instead of trade show swag made of cheap plastics. You can also promote sustainability with eco-friendly branded swag, such as reusable water bottles or tote bags.
Choose a Partner with Strategically Located Service Centers
If you often travel to trade shows, do you ever wish you could store your exhibit booth in the city where the show takes place? With the right partner you can. Search for an exhibit designer and manufacturer that has service centers in strategically located warehouses in key exhibition industry cities to optimize shipping.
This is also an excellent solution for staying up to date on maintenance. If your partner can evaluate your trade show assets and make the necessary repairs, it can extend the life of the booth. This is perfect for making the most of your design and making the greatest impact at each show you attend.