Introverts? How is that possible? When you think of the best booth staffer, you probably picture a gregarious extrovert who fearlessly engages and charms attendees into entering their trade show booths. And conversely, you expect the quiet booth staffers barely make a ripple in the waves of attendees who stream by.
That’s what I used to think, too. But that changed when those top four staffers all called themselves introverts.
Why Introverts Can Make Great Booth Staffers
There are six reasons we discovered why introverts can make the best booth staffers:
- Introverts are more process-driven than people-driven, so they are more willing to learn and adhere to the proven process of engage, relate, qualify, and close.
- Introverts are not as scary to introverted attendees walking down the aisle, who may spook at the over-the-top overtures of extroverted booth staffers.
- Because introverts don’t need to talk all the time, they are more likely to listen to what attendees say they really need.
- Introverts don’t need constant talking too — so they can go for more than 30 seconds without needing to ask their neighbor about what’s for dinner, or about the party they went to last night. Introverts can stay focused on taking the next lead. And once they take a lead, they don’t brag about each lead they took.
- Introverts are like the turtle to the extrovert’s hare, quietly gathering more leads than an extrovert will.
- Introverts are more likely to actually write down what the attendee said on a lead card, providing more ammunition and motivation for effective lead follow-up
They also shared that even though they called themselves introverts, they loved booth staffing because they could see the substantial results their participation generated, how well received our products were, and how they gained marketing insights from talking to customers. These are confident, competent team players, not hermits.
Of course, I have seen extroverted booth staffers who succeed at trade shows, and fit the stereotype of the charming staffer. It’s just a revelation that self-described introverts can succeed so well, too.
So perhaps it’s worth considering that if introverts at your company really want to staff the booth, know your customers and your products, then it’s more than possible that those wallflowers could blossom at trade shows.
Is this a surprise to you? Or have you already been successfully recruiting introverts with positive attitudes to staff your booth? Let us know in the comments box below.
To get greater results from your booth staffers, whether they are introverts or extroverts, click here to get your free copy of the 48-page Booth Staffing Guidebook, filled with useful articles, checklists, and worksheets.