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The Impact of Social Media for Events and Trade Shows

Have you heard enough about the rise of social media, and its impact, yet? You might think you’ve heard all you need to know, but think again. With social media already having an immense impact on our culture and everyday lives, it is constantly evolving and growing in popularity. Thankfully, it is easier than ever to get your name and brand out there.

We know that the majority of our readers are wanting more information on trade show impact, display design, and innovative expo strategy. If you aren’t convinced that you need to be, or will be, using social media before, during, and after your events, here are a few thoughts that might convince you otherwise:


  1. It gets your name out there:
    1. Pushing social media campaigns before major events give other exhibitors and vendors the opportunity to know you and your brand before event day. This gives you the advantage over people getting their name out there on the day-of.
  2. Connecting with future leaders:
    1. Research shows that more than 90% of millennials use social media. Having a strong social media presence is a key factor in connecting with future leaders in the millennial generation.
  3. Organic traffic towards your booth:
    1. By running your social media campaigns during an event, other attendees will start to recognize your name and seek out your booth to find out more. Posting your giveaways and promotions before and during the event can create intrigue and organic traffic towards your booth.
  4. Further engagement:
    1. The more that the public becomes aware of who you are and what you do, the more likely they are to engage with your business. Increased recognition can increase sales and future opportunities. The simplest way to implement this through social media is to link posts back to your website or blog in order to gain online traffic. Learn more here.

Social media is a free, easy, and thriving resource for any business to gain audience and sales. Staying ahead of the curve during this age of technology is imperative for longevity in your business. Go ahead, download a few apps and see what they can do for you and your business.

Using Promotions & Social Media to Get More Trade Show Visitors

While social media has changed how to do trade show promotions, it has not changed the strong need to use promotions to boost your booth traffic. With attendees only spending quality time at about 5% of exhibits, exhibitors still need to excel at promotions in order to get those valuable visitors to move out of the aisle and into their booth.

This book contains 28 articles, half geared to trade show promotions, and half about integrating social media with your trade show program. Use the ideas in this book to get more brand awareness, attendees, leads, and sales from trade shows.

Complete the form below to request a free copy today!

About the Author

Mary Buffa is Skyline Exhibits' Senior Account Executive, with 15 years of marketing and trade show experience. Mary is a passionate and talented business professional, actively networking and helping clients with their South Western Ontario trade show displays. She has been recognized and awarded for the Top Sales Excellence Award and is well known for her personable nature and professionalism.

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