Skyline worked with their client New Holland to create a fully integrated marketing strategy to connect with their audience in a digital format during a time when we were not able to physically meet in-person.
The smartphone app Skyline designed facilitated turning 1-way communications into 2-way conversations, as well as connect education to the brand. It included gamification through a digital passport that served as a companion piece for each event.
The digital experience provided an immersive farm environment that represented how New Holland equipment and technology solve the challenges the end users face daily. While the tools used focus on elevating the virtual trade shows, they also provided a way for New Holland to connect with their audience beyond the event and all tools were built with scalability to augment a hybrid environment and evolve and grow with the brand 365 days a year.
Both the digital passport app and the virtual farm experience both won first place at the Regional National Agri-Marketing Association (Region 6) awards ceremony earlier this year. On July 20th the Best of NAMA awards were held in Kansas City, Missouri which picks the best of the best out of all the regional awards winners. Skyline and New Holland finished in first place for the virtual farm experience and second place (merit award) for the digital passport app.
Skyline Exhibits would like to thank the National Agri-Marketing Association for their support and leadership in the agricultural marketing space as well as New Holland for the opportunity to partner with them on their entire event marketing program.
ABOUT SKYLINE EXHIBITS
Skyline Exhibits is North America’s leading designer and builder of custom modular exhibits and portable displays. They also provide trade show services such as labor, exhibit rental, and content creation. We’ve been helping exhibitors boost their results and stretch their budgets since 1980, with offices around the country and around the globe.
ABOUT NEW HOLLAND
New Holland's reputation is built on the success of our customers, cash crop producers, livestock farmers, contractors, vineyards, or grounds care professionals. They can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture. A highly professional global dealer network and New Holland’s commitment to excellence guarantees the ultimate customer experience for every customer. For more information on New Holland visit www.newholland.com.
ABOUT NAMA
NAMA is the premier organization for agri-marketing professionals. For over 60 years, they have provided education and insights that position NAMA members for success nd equip them to deliver greater value for their companies and employers in a rapidly changing world.
More than 3,500 college students and professional members in the food and fiber industry trust NAMA to give them access to solutions and opportunities. And with 23 chapters in six regions across the country, NAMA helps members grow their agribusiness careers locally and nationally. For more information visit www.nama.org.