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Discover how Sierra Pacific Windows and Skyline created a show presence to foster conversations:
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Blending sustainability, storytelling, and smart design, this collaborative trade show booth showcases Sierra Pacific's brand values while fostering meaningful connections.
Sierra Pacific Windows, a leader in high-end wood window manufacturing, collaborated with Skyline to create a custom trade show booth that showcased their unique brand values. Built on a decade-long partnership, this project combined innovation, sustainability, and tailored craftsmanship.
A standout feature of the booth was its use of Sierra Pacific’s materials. “We needed to use wood fiber, specifically ours,” explained April Lucas, Director of Marketing for Sierra Pacific Windows. “We grow and harvest our own trees and wanted that to be part of the story.” Skyline delivered by seamlessly incorporating treated wood from Sierra Pacific into the design, reflecting both longevity and sophistication.
The new booth also honored their past. “The original booth was like our favorite t-shirt,” April said. “We kept using it, customizing it every year because we loved it so much.” Elements of the beloved older booth were thoughtfully woven into the new design, blending nostalgia with fresh innovation.
Flexibility was a key priority. Sierra Pacific presented a detailed wish list, and Skyline delivered a “smart booth” that ensured a lighter, more efficient setup and takedown. This practical design reduced the stress of trade show logistics.
Most importantly, the booth reflected the company’s relationship-focused approach. Conversation-friendly workstations encouraged meaningful connections, elevating the booth’s purpose beyond product display. “This was about starting stories and nurturing relationships,” noted April.
The result was a trade show booth that perfectly captured Sierra Pacific’s identity and encouraging sales conversation, ultimately reaching their business objectives.
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