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Best Ways to Collect Lead Information at Trade Show Booths in 2020

Are you getting ready to attend a trade show (or several shows) later this year? If so, there’s a lot of great technology out there these days that can help you maximize your experience and gather as many leads as possible. Read on to learn about some of the best trade show lead capture approaches you can take while attending events in 2020.

Lead Generation and Management / Trade Show Exhibiting / Trade Show Planning and Logistics

4 Ways to Close the Sale Following Trade Show Cancellations

In times of unforeseen catastrophes, businesses are confronted with unprecedented challenges. Sales and marketing teams are quickly finding their previously planned trade shows and meetings are postponed or cancelled. How, then, can sales leaders, marketing teams, and product managers support business continuity and continue to meet with key clients and prospects under such challenging circumstances?

News / Tips and Trends / Trade Show Exhibiting

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The Essential Trade Show Checklist

What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.

Myriad Banner Stand Video

The Myriad Banner Stand offers trade show exhibitors an elegant, streamlined banner stand or 10-foot display, merchandising capability, amazing flexibility, and all shipped in a smart protective case.  See all it can do for yourself with this video showing the set up and pack down of the Myriad Banner Stand.  

Licensing Expo: Getting Results

Today I was reading the Twitterstream from Licensing Expo and was pleased at how enthusiastic and positive the exhibitors were in their comments as they returned from the show.  Licensing Expo has wisely retweeted these positive comments, and they can all be seen at www.twitter.com/licensingexpo.  Here are a few: DrewLitton: I had a great time … Continued

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