Are your company’s exhibits temporarily on the shelf? Well you now have a great window of opportunity to do the research, analysis, brainstorming, and implementation that will improve your trade show results and ROI for years to come. Check out these tips on how to do it.
Here are 7 reasons, one for every year at Hogwarts, that Harry Potter would make a fine trade show marketer. The two worlds are surprisingly similar. You don’t need to be a Harry Potter fan to understand, but it helps.
Tradeshow Week Magazine reports that 4 recent trade shows grew from 10 to 35 percent in their 2009 shows, compared to their previous show. What made them grow, despite the global recession?
The Skyline Banner Stand 3000R Exchange allows users to change out the graphic in a banner stand without an internal cartridge. Watch how easy it is to update your graphics for a new product, new division, new message, or a new look.
What do you need to succeed at trade shows? If you can check these 16 points off your list, you’re well on your way. You get two items each for setting measurable objectives, budgeting, show selection, exhibit design, promotions, staff training, lead management, and logistics.
Most jobs aren’t posted on a website or put in a classified ad. But you can network to find out about them at trade shows.
The Myriad Banner Stand offers trade show exhibitors an elegant, streamlined banner stand or 10-foot display, merchandising capability, amazing flexibility, and all shipped in a smart protective case. See all it can do for yourself with this video showing the set up and pack down of the Myriad Banner Stand.
CEIR found that the average cost to identify a prospect and close a sale using exhibitions is about 42% less than to get a lead and close a sale when not using exhibitions.
Want to sharpen your trade show skills? Skyline is offering free trade show seminars this week in IA, MN, OH, PA and WA. To learn more and register, go to www.skyline.com/seminars. We’ve helped over 100,000 exhibitors since starting our seminars in 1988.
What is the largest trade show in North America? When the final, audited tally came in, the 2009 Consumer Electronics Show actually had 113,085 attendees, more than the previously estimated 110,000 attendees. Held in Las Vegas from January 8 to 11, 2009, CES had 2,700 exhibitors, and even 300 new exhibitors. Read more about it at the … Continued
Today I was reading the Twitterstream from Licensing Expo and was pleased at how enthusiastic and positive the exhibitors were in their comments as they returned from the show. Licensing Expo has wisely retweeted these positive comments, and they can all be seen at www.twitter.com/licensingexpo. Here are a few: DrewLitton: I had a great time … Continued
During the economic downturn when there are fewer attendees at some shows, Pre-Show Promotions can help you turn more of the show’s visitors into attendees in your booth. This post shares 29 tips from Skyline Trade Show Tips readers on how they boosted their results with Pre-Show Promotions.