Lady Gaga Announces Partnership In Polaroid’s CES 2010 Trade Show Booth
Polaroid announces a new partnership with Lady Gaga in their their CES 2010 booth. More than a celebrity appearance, Lady Gaga is now Polaroid’s Creative Director.
10 Main Players In The Trade Show Ecosystem
The trade show world is a large and complex ecosystem, with 10 main players involved in every show. Get the complete picture about the world you work in.
Making Trade Shows Better For Trade Show Exhibitors
Trade shows can improve on their success as a unique marketing medium by providing better value to their other customers: trade show exhibitors.
Planting Sales Seeds
Marketers, here are 5 lessons from farmers that can teach you how to plant and harvest “sales seeds” that will sprout and grow your business.
6 Things You Can Test To Improve Your Trade Show Marketing
Marketers that are used to testing their internet and direct marketing can also experiment with these 6 parts of their trade show marketing for greater results.
Can Google Improve Your Trade Show Exhibit Graphics?
Many trade show marketers are also involved in Internet Search Engine Optimization, or SEO. Well, here’s a chance to apply some of that knowledge where you least expect it — on your trade show graphics. One of the many free tools that Google provides search marketers is Google Insights for Search. Google Insight lets you … Continued
Tie One On
The phrase “Tie one on” gets a new meaning, as Mike Mraz uses it as a shortcut to a focused marketing strategy for trade show marketers in the Web 2.0 world.
10 More Things I Wish I Knew Before I Started Exhibiting At Trade Shows
Because of the strong reaction to my first 10 things, I dug a little deeper and came up with 10 more I wished I knew before I started exhibiting at trade shows.
Right-Brain Exhibit Design Pulls In Left-Brain Attendees
A high-tech company doubled their leads while learning that trade show exhibits are designed to capture attention of attendees, not to educate them.
22 Reasons To Exhibit At Trade Shows
While trade shows are not easy, they are worth doing. Without succumbing to the temptation of a Google search, I came up with these 22 reasons to exhibit.
Want Hugh Jackman To Answer The Call As Booth Captain?
While on Broadway, Hugh Jackman chastised an audience member for letting their cell phone ring and ring. What would it be like to have that kind of firepower directing your trade show booth staffers?
10 Foot Trade Show Displays: Which Kind Is Best For You?
Choosing between portable trade show displays or modular exhibits? Get the right display for you by balancing your needs for portability and marketing impact.
10 Things I Wish I Knew Before I Started Exhibiting At Trade Shows
Recently I shared “10 Things I Wish I Knew Before I Started In Marketing” and was amazed at the response. So here are 10 lessons I’ve learned about trade shows.
Tend To Your Flock At Trade Shows
Here’s a good analogy for client retention: Be a good shepherd by tending to your flock.
Trade Shows Are Great For Public Relations, Too
Trade shows let you meet face-to-face with many people in a short time. Similarly, trade shows are great for public relations, as you can also meet face to face with lots of industry press.