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NEW WHITE PAPER: The Evolving Role Of Exhibit Marketers

The Evolving Role Of Exhibit Marketers: New White Paper Reveals Job Realities, Mindset, and New Challenges

The Evolving Role of Exhibit Marketers -- Trade Show Marketing White PaperTo capture the changing spirit of the early 1960s, Bob Dylan sang, “The times, they are a-changin.’”  Today, the times are rapidly changing for exhibit marketers. 

Exhibit marketers now face a slew of fresh challenges, including increased responsibilities, new technologies, difficult internal communications, fluctuating budgets, and limited support.  And of course exhibit marketers still have their day job: creating memorable events with measurable return on investment.

To give trade show exhibit marketers better insight into their activities, challenges, and motivation, Skyline Exhibits commissioned Tradeshow Week to create the new 36-page White Paper, The Evolving Role of Exhibit Marketers.  (Click here to get your copy.)

The report charts the many changes facing exhibit marketers, including changes to their job, what they spend their time on, and new and expected future aspects in their roles.  But even more so, the report uncovers the current realities of the lives of exhibit marketers.

Just a few of the surprising insights in the White Paper include:

  • Survey respondents claiming responsibility for exhibit marketing ranged from a Marketing Coordinator (16.7%) to the Chairman, CEO or President (6.3%), with most at the Manager, Director, or Vice President level.
  • What exhibit marketers like best about their role is the variety of tasks (27.3%), customer contact and networking (19%), independence (15.7%), and planning / attention to detail (14%).
  • Exhibit marketers with inline trade show booths are more apt to describe their jobs as strategic (69.5%) than island exhibitors (49.4%).
  • About 2/3rds of exhibitors agree with the statement “I enjoy trade shows and want them as a key part of my continuing career,” while only 5% agree they “don’t like trade shows, and want to get out of doing them.”
  • Even with a median number of 8.1 shows a year, almost twice as many exhibit marketers would like to travel more for work (34.7%) compared to less travel (18%).

If you’re serious about your career as an exhibit marketer, and want to know what your peers are thinking, experiencing, and hoping, get yourself a copy of the new The Evolving Role of Exhibit Marketers White Paper.  Just click here to request your copy.  Then read it, absorb it, learn from it. 

In future posts I’ll share more of the report’s insights as I go deeper into certain areas of the White Paper.

Learn how your job compares to your peers by getting your own copy of The Evolving Role Of Exhibit Marketers , the new 36-page White Paper from Skyline Exhibits and Tradeshow Week Magazine.  Did I mention you could click here to get your copy?

Mike Thimmesch
About the Author

Mike Thimmesch is the Principal at Thimmesch Marketing. For over 25 years, he has created and implemented innovative marketing, lead generation, and exhibiting strategies that profitably grow company sales and brand awareness. Mike rose to Director level at Skyline Exhibits, where he helped generate over a half million leads, resulting in over $1 billion in sales. He published 11 industry white papers and eight exhibiting books, presented over 100 trade show webinars, and wrote over 200 exhibit marketing blog posts.

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