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NAB Show Ready to Refocus on Face-to-Face Marketing In 2021

 

Although the year 2020 has not been the year to come together or unite through in-person engagement, it makes us all the more hopeful for 2021. Canceled shows have given trade show hosts time to ponder and refocus on the experiences that they’re able to create for attendees and exhibitors.

NAB Show Heading Into 2021 With A Positive MindsetThe NAB Show is heading into 2021 with a set date now on the horizon. While their 2020 event was canceled, the show found provisional ways to continue allowing exhibitors and the community to stay connected by launching “NAB Show Express”. This new digital experience made it possible for exhibitors to continue sharing products, information, announcements, demos, and education.

While this innovative platform has been a beneficial way for the community to continue interacting virtually for the time being, the loss of face-to-face interactions has certainly been noted. In a statement addressed to the NAB community, President and CEO Gordon Smith mentioned, “We know from many years of serving the community with face-to-face events, that connectivity is vital to the health and success of the industry.”

With it being made very clear that this industry of media and entertainment thrives on face-to-face connections for growth, NAB Show 2021 has been rescheduled for its in-person return in October of 2021 in Las Vegas.

Time to Restart, Re-engage, and RefocusWith in-person events stepping back into the spotlight, it’s a new chance for each industry to start fresh. This downtime during a worldwide pandemic has made businesses more than ready to move forward, reconnect, and refocus on goals and successes. As we step into 2021, the NAB Show recognizes its vital role as a driver for innovation, which is why the have expressed their greatest priority in moving forward with an in-person trade show is to deliver a successful – and safe – event.

All variables involved in moving forward with a major event have been considered and extensively monitored, including health, safety, economic indicators, and travel restrictions. As the NAB Show is taking the initiative toward getting the trade show industry back on track, their bold decision was backed heavily by feedback from the NAB Show community.

What’s the NAB Show?The NAB Show is the only event where those in the entertainment, media, and technology industries can come together for numerous opportunities. Products, services, education, and ideas are brought to life to drive the future of the industry. Attendees can engage with the latest tech and be some of the first to get their hands on it. Attendees also hear from industry experts while making lasting connections with others in attendance.

NAB Show 2021 Accommodating for In-Person and Virtual AttendanceNAB Show 2021 is giving attendees the opportunity to experience this event in whatever format works best; attending the live show in Las Vegas or engaging in the digital experience. Whatever format attendees choose, the show’s aim is to help them find their path to clarity and confidence toward their goals. Attendees can expect to learn how to succeed in building audio and visual content to drive larger audiences for greater reach. This hybrid solution of offering both in-person and online options is expected to be a popular trend while event attendees regain the confidence to travel and connect in larger groups once again.

A Step in the Right DirectionAs the NAB Show takes large strides toward regaining their live trade show footing, we can expect other shows to follow suit. If you’re looking for some additional reassurance on the comeback of live trade shows, you can read here, where we shed some light on the subject. Overall, we know that the loss of face-to-face marketing has taken its toll on business sales and lead generation, it has made it more difficult for companies to maintain important business relationships, and it’s even hindered the ability to successfully grow brand awareness. As trade shows are allowed to reopen safely, Skyline Exhibits is confident in the comeback of live exhibiting, and we’re ready to help exhibitors find success as shows reemerge!

Tips for Successful Virtual Events & Video Conferencing Book

In this book, Skyline has compiled 18 blog posts originally published in Skyline E-TIPS. The posts combine valuable tips and trends about virtual trade shows, video conferencing, promotions and giveaways, engagement, lead management and much more.

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Briquelle Neyens
About the Author

In her experience at Skyline's corporate office in St. Paul, Minnesota, Briquelle Neyens immersed herself in trade show research and the ins and outs of exhibit sales firsthand. She also engaged with Skyline's wide-array of products and services from an insider's perspective. Her blogs portray her expertise on what it takes to be a successful trade show marketer. She enjoys generating information that will help all trade show marketers in their decisions to become successful on the trade show floor.

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