It's Not Just a Booth Rental; It's Flexibility
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How custom exhibit rentals give trade show marketers flexibility, cost savings, and sustainability while creating impactful brand experiences. Explore why rentals are a strategic option for modern exhibiting programs, offering design versatility, budget optimization, and the ability to adapt quickly to changing needs.
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In the fast-paced world of trade show marketing, staying ahead of the curve is critical. With ever-changing trends, dynamic competitive environments, client needs, and budgetary changes, custom exhibit rentals are a secret weapon.
Quality and Durability
When it comes to your rental, quality matters. Show Exhibitor Kit rentals are often made from low-quality materials that are easily damaged or worn. Furthermore, general contractors typically only offer a handful of kit rental options, not allowing for flexibility in design or size. Nowadays, modern rentals provide a far superior option to these old kit rentals offered by trade show contractors. Skyline’s ExhibitNow kits are made from high-quality materials and are designed for quick turnaround, shipping in 5 days from order entry and artwork approval. Or, unlock further design flexibility with modern custom exhibit rentals, which are created to withstand the rigors of trade shows and provide limitless customization options. As a result, modern custom exhibit rentals are becoming a premier option for businesses seeking to amplify their brand presence because they offer various design options to create bespoke exhibits without a custom build.
Holistic Approach to Exhibits
Renting exhibit structures allows marketers to take a comprehensive approach to their exhibiting programs. Combining exhibit rentals, owned structures, and custom elements in a hybrid exhibit design can significantly elevate your brand. Begin with a comprehensive exhibit strategy that includes every aspect of your exhibit marketing program. Considering your complete program, from the initial planning stages to the post-event evaluation, ensures that all elements work together cohesively to achieve the desired objectives.
Rentals make a substantial contribution towards optimizing your exhibiting program. Purchasing an exhibit can be a notable upfront investment, especially for larger or more elaborate booths. Renting an exhibit reduces this upfront cost, allowing you to allocate more of your marketing budget to other initiatives. Also, with rentals, you have the flexibility to scale up for specific shows and scale down for others.
Flexibility to Gain Insight
Flexibility to test and adapt is another benefit of renting exhibit properties. With rentals, marketers can experiment with different booth layouts, graphics, and messaging without making as significant of a financial investment. This allows you to gather valuable data and analytics to inform future decisions and ensure your exhibiting program remains fresh and dynamic.
Optimizing Budget and Resources with Strategic Planning
Renting also eliminates the costs of purchasing, storing, and maintaining owned exhibit properties. Keep in mind that custom elements, including high-impact graphics, are still owned and standard fees for installation, dismantle and rigging may still be required.
You may consider a hybrid design that combines your owned properties with rental elements and allows you to refresh your booth look and feel without investing in a completely new property. This budget reduction allows you to focus on other marketing efforts, such as staffing your booth and engaging with attendees.
Strategic planning is vital to maximizing the benefits of rentals. Working with a partner that offers a turnkey solution is essential. They should assess your specific needs, develop a customized plan, and handle the entire process, ensuring a seamless and stress-free experience.
Rentals are Green
Sustainability is one of the objectives to consider when planning your overall exhibition strategy. By opting for rentals, our clients are reducing their carbon footprint and minimizing the need for extensive shipping. With rental exhibits, resources and hardware can be reused, leading to a significant decrease in waste and environmental impact. Renting may also eliminate the need to manufacture new materials for each event, lowering the consumption of natural resources like wood, metal, and plastics. However, this is only one consideration, as there are many choices for making exhibiting more sustainable.
Renting exhibit structures is no longer just about saving money; it's about empowering marketers to be more agile, creative, and data-driven in their approach to exhibiting. By embracing rentals, marketers can optimize their budgets, test new ideas, and adapt to changing market conditions, leading to more successful and impactful exhibiting programs.
About the Author
Brian Lanning
Senior Managing Director, Skyline Exhibits
Serving as Senior Managing Director and Regional Managing Director at Skyline Exhibits, operating from the Greater Chicago area, Brian Lanning mentors and leads a high-performing sales team focused on client relationships and strategic account growth. He actively shares his deep expertise in trade show lead generation by helping clients elevate their exhibit impact and ROI. With a rich background that includes roles in sales, operations, and agency partnerships, Brian brings years of seasoned leadership to shaping effective, measurable exhibit strategies.
