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It's Not Just a Booth Rental; It's Flexibility

How Renting Exhibit Structures Provides Adaptability to Marketers

In the fast-paced world of trade show marketing, staying ahead of the curve is critical. With ever-changing trends, dynamic competitive environments, client needs, and budgetary changes, custom exhibit rentals are a secret weapon. 

Beyond the 'Kit"
Show Exhibitor Kit rentals are often made from low-quality materials that are easily damaged or worn. Modern custom exhibit rentals provide a far superior option to the old "kit rentals" offered by trade show contractors. They are typically constructed from high-quality materials, are designed to withstand the rigors of trade shows, and provide greater design flexibility. As a result, modern custom exhibit rentals are becoming a premier option for businesses seeking to amplify their brand presence because they offer various design options to create bespoke exhibits without a custom build. 

Holistic Approach to Exhibits 
Renting exhibit structures allows marketers to take a comprehensive approach to their exhibiting programs. Combining exhibit rentals, owned structures, and custom elements in a hybrid exhibit design can significantly elevate your brand. Begin with a comprehensive exhibit strategy that includes every aspect of your exhibit marketing program. Considering your complete program, from the initial planning stages to the post-event evaluation, ensures that all elements work together cohesively to achieve the desired objectives.  

Rentals make a substantial contribution towards optimizing your exhibiting program. Purchasing an exhibit can be a notable upfront investment, especially for larger or more elaborate booths. Renting an exhibit reduces this upfront cost, allowing you to allocate more of your marketing budget to other initiatives. Also, with rentals, you have the flexibility to scale up for specific shows and scale down for others. 

Flexibility to Gain Insight 
Flexibility to test and adapt is another benefit of renting exhibit properties. With rentals, marketers can experiment with different booth layouts, graphics, and messaging without making as significant of a financial investment. This allows you to gather valuable data and analytics to inform future decisions and ensure your exhibiting program remains fresh and dynamic.  

Optimizing Budget and Resources with Strategic Planning 
Renting also eliminates the costs of purchasing, storing, and maintaining owned exhibit properties. Keep in mind that custom elements, including high-impact graphics, are still owned and standard fees for installation, dismantle and rigging may still be required. 

You may consider a hybrid design that combines your owned properties with rental elements and allows you to refresh your booth look and feel without investing in a completely new property. This budget reduction allows you to focus on other marketing efforts, such as staffing your booth and engaging with attendees.  

Strategic planning is vital to maximizing the benefits of rentals. Working with a partner that offers a turnkey solution is essential. They should assess your specific needs, develop a customized plan, and handle the entire process, ensuring a seamless and stress-free experience. 

Rentals are Green 
Sustainability is one of the objectives to consider when planning your overall exhibition strategy. By opting for rentals, our clients are reducing their carbon footprint and minimizing the need for extensive shipping. With rental exhibits, resources and hardware can be reused, leading to a significant decrease in waste and environmental impact. Renting may also eliminate the need to manufacture new materials for each event, lowering the consumption of natural resources like wood, metal, and plastics. However, this is only one consideration, as there are many choices for making exhibiting more sustainable.  

Renting exhibit structures is no longer just about saving money; it's about empowering marketers to be more agile, creative, and data-driven in their approach to exhibiting. By embracing rentals, marketers can optimize their budgets, test new ideas, and adapt to changing market conditions, leading to more successful and impactful exhibiting programs.