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Introducing Touchpoints – Content Overlays for Videos & Images


Until recently, the task of overlaying interactive content on top of videos and/or images has been relegated to costly custom coding and development solutions. Now we can quickly and easily add touchable points throughout a video, image, 360 video or 360 image that can launch extra content like text, images or videos on top of the underlying video or image.

This is a great solution to incorporate into a touchscreen TV in a trade show exhibit to give your audience extra information and let them decide what they want more info about. As the image or video plays icons will appear over designated areas for set amount of time. During the time that the icon is visible you can touch or click the icon to expand the additional content in a popup window (overlay). As you can see in the example above there is a variety of options for the popup content… single images, image galleries, text, buttons to external URLs and/or videos from sources like YouTube or Vimeo.

Another great thing about this solution is that it is easily integrated into websites. So not only will it work great in trade show environments but can be leveraged more long term on a corporate web site.

Stay tuned for more examples coming soon.


About the Author

Jason Gilmour is the owner of Gilmour Creative, a creative services agency located in Minneapolis, Minnesota.

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