Get FREE Trade Show Marketing Tips in Your Inbox! Click Here

In-Person Trade Shows Are Coming in Hot This July


Trade shows are being rescheduled left and right, some in-person, some online, some a hybrid of both. While every month that passes is gradually growing in the amount of in-person shows returning, July is looking promising for several large shows across multiple industries.

Here are a few big shows that are returning to the trade show floor and are more than ready to bring their industries back to creating relationships in person.

Coverings 2021Coverings: The Global Tile and Stone Experience, is going forward as planned on July 7-9 in Orlando, Florida at the Orange County Convention Center. The show is bringing back many of its well-known features, as well as new features including a new Coverings Lounge, co-location with the National Wood Flooring Association, and extended show hours.

Being the largest international tile and stone exhibition and conference in North America, there is plenty for attendees and exhibitors to be excited about. Expecting over 26,000 attendees – of which 88% have buying power – exhibitors will have the chance to reach a massive and diverse target audience. With this large exposure opportunity, they will be able to introduce services and products to serious buyers from around the world. The organizers as well as the venue have noted their considerations for planning out health, cleaning, and safety measures during this live event. The event website notes its plans in place for sanitization and cleaning protocols, registration safety, personal protective equipment, food and beverage safety, and more.

ICAST 2021ICAST (the International Convention of Allied Sportfishing Trades), is the world’s largest sportfishing trade show and is heading back to Orlando’s Orange County Convention Center July 20-23.

The show’s website answers many frequently asked questions about what its team is doing to ensure safety and health at the upcoming show. They answer questions such as, “What is ASA doing to stay on top of this changing business environment?”, “How will COVID-19 standards be communicated?”, and “Has the OCC updated its HVAC system?” With preparation for a safe return, the fishing industry will be able to reignite, recommit, and reconnect on a more personal level than what the past year of 2020 has allowed for.

IAFP 2021The International Association for Food Protection is hosting its annual event in person on July 18-21 at the Phoenix Convention Center. Having become the leading food and safety conference worldwide, exhibitors will be able to meet with more than 3,800 attendees from 6 continents. Many of these attendees are top of the industry, academic and governmental food and safety professionals. The show provides attendees with new information on emerging food safety issues as well as the latest science and innovative solutions.

The event is also offering a remote attendance option for attendees who are not able to be there in person. In addition, the in-person event is taking precautions to make it as safe as possible. With plans for responsibly constructing this in-person event, PCC is a GBAC STAR™ Accredited Facility, implementing strict hygiene practices for protecting guests.

The Phoenix Convention Center site states, “Your future is safe with us,” as they outline their preparation to reopen. On top of their GBAC STAR™ accreditation, they have developed safety standards in their convention center and theater venues to implement, consisting of five key strategies. According to the Phoenix Convention Center website, these strategies include: “engaging in a process of constant cleaning and disinfecting, removing touch points wherever possible, encouraging personal preventative measures, following recommendations for physical distancing and focusing efforts on client communications and staff training.”

Furniture Manufacturing ExpoThe Furniture Manufacturing Expo is returning in-person July 20-21 at the Hickory Metro Convention Center in North Carolina. With high confidence to bring together suppliers and manufacturers of home furnishings again, this event developed by and consisting of leaders in the industry will create the chance to discuss regulatory environmental policy, the latest innovations, and more.

As the other events mentioned, the Furniture Manufacturing Expo is also taking precautions regarding COVID-19. The event holders remain confident that research developments will make this in-person event possible. They state on their website, “We want to reassure and reconfirm that our top priority is the health and safety of our attendees, exhibitors, staff, and vendors. In the coming months, show management will continue to work closely with the Hickory Metro Convention Center on upgraded cleaning measures and other necessary protocols for our participants’ well-being, taking into account the recommendations of federal, state, and local governments and health authorities.”

The void of trade shows has left every industry navigating its way through a lack of business relationship growth and face-to-face connections. Thankfully, there is a promising future for trade shows, as the need to meet in person has become very evident to businesses. July is a promising month, and the months beyond it are looking even more optimistic. Reach out to Skyline Exhibits for any of your trade show needs as you step back into the trade show world!


Trade Show Planning: Tips for Success! Digital Book

In this book, Skyline has compiled 28 blog posts originally published in Skyline E-TIPS. The posts combine valuable information about trade show management, planning and budgeting.

Request this free digital book today to learn more. Just complete the form and we will send you a copy today!

About the Author

In her experience at Skyline's corporate office in St. Paul, Minnesota, Briquelle Neyens immersed herself in trade show research and the ins and outs of exhibit sales firsthand. She also engaged with Skyline's wide-array of products and services from an insider's perspective. Her blogs portray her expertise on what it takes to be a successful trade show marketer. She enjoys generating information that will help all trade show marketers in their decisions to become successful on the trade show floor.

Leave a Reply

Your email address will not be published.

Stay Up To Date