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I’d Rather Be Exhibiting Than …

I'd Rather Be ExhibitingThink exhibiting is tough?  It sure beats the alternatives!  Here are 16 burdensome things you can avoid by exhibiting at a trade show!

I’d rather be exhibiting than:

  1. Losing touch with what’s going on in my market
  2. Not knowing what my competition is doing
  3. Forgetting what my client looks like
  4. Not keeping up with my industry network
  5. Losing my clients to a competitor
  6. Cold calling all day (can you say, “Voicemail Hell?”)
  7. Being stuck in bumper-to-bumper traffic on the way to a prospect
  8. Cleaning up my database
  9. Deleting out-of-office emails
  10. Sitting in my tiny cube
  11. Not expanding my company network
  12. Enduring another meeting
  13. Miss meeting my industry press
  14. Having people ask “who is your company?” when I call
  15. Not learning about the newest products
  16. Being stuck in the same old routine

There’s a lot of value to your company when you are in your trade show booth!  What things would you rather be exhibiting than doing?  Share your ideas in the comment box below.

What's Working In Exhibiting White PaperIf you’d rather be exhibiting better, then get the white paper What’s Working in Exhibiting. For your free copy, click here.

About the Author

Mike Thimmesch is the Principal at Thimmesch Marketing. For over 25 years, he has created and implemented innovative marketing, lead generation, and exhibiting strategies that profitably grow company sales and brand awareness. Mike rose to Director level at Skyline Exhibits, where he helped generate over a half million leads, resulting in over $1 billion in sales. He published 11 industry white papers and eight exhibiting books, presented over 100 trade show webinars, and wrote over 200 exhibit marketing blog posts.

3 responses to “I’d Rather Be Exhibiting Than …

    1. Hello Cheryl,

      Go right ahead! We love it when you share our tips with your exhibitors. We’re on the same page — we want to give them the tools so they have a great show, and then come back again next year! You can share other tips from our blog in future issues, too. All we ask is that you give us credit and a link back to the original page.

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