Last week I attended my first Blogworld Expo, and for a change I crossed the aisle and went to a show as an attendee, not an exhibitor. I went for the fantastic conference sessions and to network with my fellow bloggers (especially those in the trade show industry, too).
The show was simply awesome. From early morning until time for dinner, I attended superb sessions on blogging and social media. And the networking time between the sessions was fruitful as well. As Mike McCallen said, the hallway conversations alone were worth the price of admission.
Every attendee I spoke with shared that positive vibe. We were all pumped to be there, getting inspired by fellow bloggers who had figured out how to be successful, and were sharing their best advice with us. This created a motivational and collaborative spirit.
So when I walked from the high notes of the sessions to hit the show floor, I walked in with an extremely positive mindset that had me walking the aisles with defenses down. I walked from booth to booth, glad to look at their offerings to see if they had something I’d heard about in a session, or if they had a solution to a problem just uncovered.
I wasn’t alone, either. There was a lot of eager traffic on the floor, sometimes to the point where the aisles were blocked, and you could not get to a booth staffer or inside some trade show exhibits.
This is no small feat to be glossed over. This is the synergistic value of the trade show and conference, where a great conference puts a spell on its attendees and in doing so helps create some magic for its exhibitors. Shows like that deserve a spot on your show schedule. Many thanks to Rick Calvert for creating this playhouse.
Have you experienced this emotional boost yourself, either as an attendee or an exhibitor? Share your story in the comments box below.
Get motivated by more stories of success in the 32-page white paper, What’s Working In Exhibiting. Click here to get your own free copy.