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Half of Trade Show Owners Discounting Booth Space

Half full glassIs the glass half empty or half full?

In their May 2009 survey, UFI, the global association of the exhibition industry, found that about half their members (show owners from around the world) said they had discounted their booth space costs within the last several months.  The discount was on average less than 10%.

If you’re a glass-is-half-empty thinker, you may think that this demonstrates how trade shows are being negatively affected by the global economic crisis.

But if you’re a glass-is-half-full thinker, you could be happy that now you can reach a concentrated gathering of your best prospects at a discount.

Survey respondents were from 57 countries.  See the full report here.

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Mike Thimmesch
About the Author

Mike Thimmesch is the Principal at Thimmesch Marketing. For over 25 years, he has created and implemented innovative marketing, lead generation, and exhibiting strategies that profitably grow company sales and brand awareness. Mike rose to Director level at Skyline Exhibits, where he helped generate over a half million leads, resulting in over $1 billion in sales. He published 11 industry white papers and eight exhibiting books, presented over 100 trade show webinars, and wrote over 200 exhibit marketing blog posts.

2 responses to “Half of Trade Show Owners Discounting Booth Space

  1. I think this article represents both ways of thinking to the client/consumer. You have gently guided us into choosing which opinion we possess and dealing with those consequences. nice piece, thank you.

  2. I think this is very good news because now it’s that much easier for one to secure trade show booths. We know everything isn’t doing as well because of the economy, but I think all that means is the rest of us who are not in such a dire economic position should take advantage of some of the great deals that are out there.

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