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Goodbye 2020! What Did We Learn During an Unforgettable Year

 

2020 is finally over (hooray). So, we now have a bit of time to re-visit what worked and maybe catch up on some of our learning. To help you do just that, here is a summary of our most popular webinars and blog posts for this year.

Top 2020 WebinarsThese were the top 5 webinars we produced in terms of registrations and attendance. Feel free to watch them on demand!

  1. SOLUTIONS FOR TRADE SHOW MARKETING DURING UNCERTAIN TIMES
    We are in unprecedented times right now with the COVID-19 coronavirus pandemic. But that doesn’t mean your marketing efforts need to be put on hold. We’ve created an educational, yet informative, webinar with a list of things you can do to supplement your trade show program while we socially isolate and give this virus time to run its course. We also have a few suggestions for what to do with some of your trade show exhibits laying dormant.
  2. EVENT PLANNING CONSIDERATIONS AND DESIGN TRENDS IN A NEW WORLD
    Join Kevin Dana, Executive Director of Merchandising and Product Development at CORT Events, for a review of the top trends in event design for 2020 and how they will be influenced by the new realities of the trade show, meeting and event world. We’ll discuss how design trends can be applied to promote a sense of well-being and help reduce anxiety when people begin to meet again. We will also answer your trade show and event questions.
  3. EXHIBIT PRACTICES FOR SOCIAL DISTANCING & SANITATION
    This webinar strives to help trade show managers, exhibitors and patrons plan and navigate the live event world while mitigating the risks of exposure and transmission of the COVID-19 virus. Skyline senior exhibit designers Adam Deming and Brent Reierson discuss several topics like space considerations, how to message, in-booth activities and CDC sanitation recommendations.
  4. NEW IDEAS FOR TRADE SHOW GIVEAWAYS
    Because we are currently living in the Age of the Coronavirus and trade shows and events have been put on hold for the short term, exhibitors are going to need to look at how they use giveaways in a different light. In this webinar, we take a look at how trade show organizers are regulating in-booth swag, new ideas that are safe and can still benefit your company’s branding, old ideas that will still work today despite COVID-19, and how to tie your giveaways into your booth’s theme and overall message.
  5. HOW TO SHIFT YOUR DIGITAL MARKETING STRATEGY DURING COVID-19
    Did you have your digital marketing strategy planned out for months, just to have the COVID-19 coronavirus throw a wrench in it all? It’s important to continue connecting with your audience during this time, regardless of the current circumstances impacting us all. In this webinar, we will give you some great tips on how you can shift your digital marketing strategy to help promote your business.

Top 2020 Blog PostsHere are 2020’s top 10 visited, shared and liked blog posts. You can obviously see a recurring theme with the pandemic at the forefront of the issues we addressed.

  1. 20 Event Travel Tips to Consider Given the Coronavirus Outbreak
  2. Trade Shows Will Be Back: Here’s Why
  3. What Will Happen to the Trade Show Industry?
  4. The Biggest Mistakes Exhibitors Should Avoid at Trade Shows
  5. What Type of Camera Should I Use for My Marketing Video?
  6. Trade Show Etiquette Changes to Prepare for After COVID-19
  7. Solutions for Trade Show Marketing During Unprecedented Times
  8. Trade Shows: What’s Next?
  9. Safety Seal of Approval Coming Soon to Top U.S. Convention Centers
  10. Don’t Just Staff There, Entertain Your Visitors

Top 3 Exhibit Trends We Noticed

  • The COVID-19 coronavirus pandemic had everyone from every industry considering ways to keep clients, employees and vendors safe. This included safe working environments, personal protection equipment (PPE) and canceling travel (which, in turn, led to the postponement and cancelation of many trade shows and events throughout the world).
  • Trade show design trends changed to accommodate new social distancing rules put in place by local and federal governments.
  • For obvious safety reasons during the pandemic, exhibiting virtually was a popular option and gained a lot of traction. Online virtual events using web conferencing software (ex. Zoom, WebEx, Microsoft Teams, etc.) surged in popularity, as did virtual exhibit design.
Tips for Successful Virtual Events & Video Conferencing Book

In this book, Skyline has compiled 18 blog posts originally published in Skyline E-TIPS. The posts combine valuable tips and trends about virtual trade shows, video conferencing, promotions and giveaways, engagement, lead management and much more.

Request your free digital copy today!

Matt Bohar
About the Author

Matt has been with the Skyline lead generation and customer engagement team for over 15 years. He manages several campaigns in areas that involve database marketing, search engine optimization, search engine marketing, social media marketing and website marketing. He is also a certified marketing automation administrator working on several email campaigns for Skyline's live seminars, webinars and product announcements.

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