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EXHIBITORLIVE 2022: Why You Should Go


If you work in the trade show or event marketing industry, you need to put EXHIBITORLIVE on your calendar! Hosted by EXHIBITOR Magazine, EXHIBITORLIVE is easily one of the world’s most comprehensive educational events for those in the exhibiting field. Attendees gather from all over to participate in this event and find solutions to their biggest marketing and promotional challenges. Have you been on the fence about attending this event? Read on for some reasons why you may want to reconsider.

EXHIBITORLIVE BasicsThe EXHIBITORLIVE trade show will take place from June 20 to June 23 at the Mandalay Bay Convention Center in Las Vegas. This multi-day event offers over 170 sessions and workshops and welcomes nearly 300 exhibitors. It’s attended by approximately 6,000 professionals, from exhibit and event managers to marketing experts and communications specialists.

EXHIBITORLIVE is a great place to go to check out the latest products and learn how you can improve your exhibiting or event marketing practices in the future. According to John Pavek, the chief marketing officer for EXHIBITOR Magazine, the 2022 conference will provide attendees with over 100 “in-depth sessions and workshops” that cover all aspects of face-to-face marketing, management, and more.

Reasons to Attend EXHIBITORLIVEAre you interested in breaking out of your pandemic bubble and attending an exhibition in person? If so, EXHIBITORLIVE may be a perfect choice for you and your team.

The following are some of the greatest benefits it has to offer those in the trade show and event marketing fields:

Go Where the Experts GoEvery year, exhibiting and event marketing professionals from across the country attend EXHIBITORLIVE and leave rave reviews. For example, Kathleen Gunderson, the Assistant VP and Events Project Manager for Wells Fargo Home Mortgage, says that she continues coming back to this event because she receives extensive “knowledge and industry updates. Annette McClure, the Account Manager of Tradeshows & Events at Nationwide Children’s Hospital also says that every skill she’s needed has been “addressed and enhanced” directly because she has attended this conference.

Attend Fascinating Education SessionsFrom data measurement and researching your target audience to learning how to host an incredible hybrid event, you’ll find education sessions and workshops at EXHIBITORLIVE that cover a wide range of topics. It doesn’t matter if you struggle with organization, tech, innovation, or anything in between. There are opportunities for you to learn, expand your skill sets, and improve your business when you attend this event.

Become a Certified Trade Show MarketerIf you’re looking into a more in-depth education experience while you attend EXHIBITORLIVE, consider obtaining your Certified Trade Show Marketer (or CTSM) certification. Over 4,000 trade show and corporate event marketing experts are currently enrolled in the CTSM program (and three from Skyline Exhibits: Victoria Conti, Valerie Kliskey and Steve Hoffman). They come from companies of all types and sizes — everyone wants to earn the trade show industry’s only university-affiliated certification program. The CTSM program curriculum covers a variety of subjects, including the following:

  • Measurement and analytics
  • Planning and execution
  • Marketing and sales
  • Management and leadership
  • Global exhibit marketing
  • Exhibits, experiences and events

By taking the time to earn your CTSM certification, you can enjoy all kinds of benefits, including a higher salary, more career opportunities and more respect from others in the field

Walk the Trade Show Hall and Make Great ConnectionsEven if you’re not interested in expanding your trade show and event marketing knowledge, you can still learn about the latest tools and technologies by walking through the trade show hall. While you explore the hall and meet other professionals, you can make great connections and get to know other experts in your field. You may even learn about some products or services you might be interested in using in the future.

Make More SalesApproximately 62 percent of EXHIBITORLIVE attendees arrive at the event with plans to buy at least one products or service that they see in the trade show hall. Furthermore, 99 percent of attendees have purchasing authority. With this data in mind, it’s safe to say that your chances of making some sales while you’re here are pretty promising.

Gain Inspiration for Upcoming EventsAttending a major event like EXHIBITORLIVE also gives you and your team a chance to gain inspiration for upcoming events that you might be hosting. When you see how a major event like this one is handled, you’ll get ideas for how you can make yours better and more impactful in the future.

Visit the Skyline Exhibits boothSkyline will be exhibiting at the show. Visit us at Booth #1201 to learn more about how we can help you exhibit better. We will have some great promotions and giveaways and we look forward to talking to attendees face-to-face!

Register for EXHIBITORLIVE TodayAre you ready to add a trip to EXHIBITORLIVE to your agenda? If you want to enjoy all the advantages listed above and help your team to level up in 2022 (and beyond), visiting EXHIBITORLIVE in Las Vegas is an incredible opportunity. Register today and start making your travel arrangements!











About the Author

Skyline Exhibits offers trade show display design and event exhibits to match any size and budget, ranging from tabletop displays and portable displays to modular inline exhibits and large-scale island exhibits.

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