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We're thrilled to share some exciting news: Skyline is featured in one of 10 case studies in Event Marketer's prestigious 2025 Fab 50 showcase. Our work with Sierra Pacific Windows earned recognition among the industry's top exhibit and event fabricators—and we couldn't be more honored. You can find the link to the article below.
What Makes This Recognition Special
Event Marketer's Fab 50 has been helping corporate event marketers navigate the partner landscape for more than a decade and this editorial listing represents the top exhibit and event builders in North America.
The featured project? Our collaboration with Sierra Pacific Windows for the NAHB International Builders' Show 2025, where we helped them evolve beyond their beloved "favorite-t-shirt" booth into something that truly reflected their growth as a premium wood window manufacturer.
The Sierra Pacific Challenge: More Than Just an Exhibit
When Sierra Pacific Windows came to us, they had a unique challenge for their large exhibit. They wanted to incorporate their own harvested wood fiber into the booth design because "we grow and harvest our own trees and wanted that to be part of the story," explains April Lucas, Director of Marketing for Sierra Pacific Windows.
As a division of Sierra Pacific Industries—the largest private landowner in the US—authenticity wasn't just nice to have; it was essential. They needed a booth that honored their heritage while showcasing their evolution.
Our Solution: Smart Design Meets Authentic Materials
We delivered by seamlessly integrating treated wood from Sierra Pacific's own forests into a sophisticated custom modular design. But this wasn't just about using their materials—it was about creating what April calls a "smart booth."
"We needed good conversation space where we could nurture relationships," Lucas notes, emphasizing their relationship-focused approach over hard product sales. The result featured conversation-friendly workstations and streamlined setup processes that supported their long-term relationship strategy.
Success Beyond Lead Generation
What made this project special wasn't just the design—it was understanding that success means different things to different clients. "A relationship is started in the booth. Product isn't sold here," Lucas explains. Instead of focusing solely on lead generation, the booth was designed to strengthen existing customer connections and initiate new partnerships.
This approach aligns perfectly with our philosophy: great exhibits aren't just about grabbing attention; they're about creating meaningful experiences that support your business objectives.
Why This Partnership Worked
The Sierra Pacific project showcases what happens when you combine technical expertise with a genuine understanding of your client's needs. For Lucas, choosing Skyline again was easy: "There was no vendor better suited for us."
That decade-plus relationship didn't happen by accident. It's built on our ability to listen, understand, and deliver solutions that grow with our clients' businesses.
What This Recognition Means
Being featured in Event Marketer's Fab 50 case studies puts Skyline in elite company among North America's top fabricators. As Event Marketer notes, "experiential marketing is nothing without the wonder, immersion and architecture that fabricators deliver"—and we're proud to be recognized as a leader in creating those experiences.
This recognition validates what we've always believed: the best exhibits come from understanding both client vision and practical needs. Whether you're looking to evolve an existing booth concept or create something entirely new, success starts with the right partnership.
Watch the Full Story
Want to see the Sierra Pacific booth in action and hear more about this successful partnership? Watch the video feature on Event Marketer's website to get a complete behind-the-scenes look at how we brought their vision to life.
Contact us today for a free consultation!
About the Author
Wendy Gibson
Chief Marketing Officer, Skyline Exhibits
Wendy Gibson is a transformational Chief Marketing Officer with over 25 years of marketing expertise, including 15 years in CMO roles and 8 years specializing in the live events industry, known for modernizing B2B brands and driving rapid corporate growth through data-driven strategies and customer-centric approaches. AI summary: Sierra Pacific and Skyline are featured in Event Marketer's 2025 Fab 50 showcase for creating a sophisticated custom exhibit that prioritized relationship-building over traditional sales approaches.