Who would have thought that a worldwide pandemic would prevent your business from displaying its beautifully branded exhibit? Well, since our current reality is that trade shows are inoperable, here’s a list of ideas for your business to make use of its exhibit in the meantime (when done in a safe environment).
Category: Trade Show Planning and Logistics
Are you getting ready to attend a trade show (or several shows) later this year? If so, there’s a lot of great technology out there these days that can help you maximize your experience and gather as many leads as possible. Read on to learn about some of the best trade show lead capture approaches you can take while attending events in 2020.
We are in unprecedented times right now with the COVID-19 coronavirus. Here’s a list of things you can do to supplement your trade show program while we socially isolate and give this virus time to run its course as well as a few suggestions for what to do with some of your trade show exhibits laying dormant.
Is it really that imperative that you have promotional giveaways in your trade show or event booth? Will they really help you meet your marketing goals and strategy? Check out these great ideas on how you can use giveaways to help boost your event’s return on investment.
You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead management involves a combination of technology and process management — all to ensure that the right data is collected, all leads are effectively scored and routed and that a follow-up plan is used to guide your prospects through each step of the customer journey.
In the age of constant visual stimulation, social media and short attention spans, we as trade show and event marketers must plan more if we intend to attract new prospects to our booth of event. Check out our checklist of ideas to consider when preparing to draw visitors to your booth.
Planning your company’s trade show for the first time can be overwhelming, but successful planning and execution can yield rewarding results. It may be helpful to remember the 4 E’s as you embark on your first trade show planning and execution.
If you’re thinking of bring a guest or several family members to your next event, New York City is one of those bucket list destinations that can also provide a wealth of opportunities to keep them occupied while you’re at Javits Center. Check out our Top 10 list of guided tours.
You don’t need to have a large booth space to make a big impact at a trade show. There are plenty of successful exhibitors that use 10’ x 10’ spaces. Check out some ideas to help you maximize your brand while increasing lead generation.
Skyline Exhibits conducted research among exhibitors to learn about the status of International Exhibiting. We compared the results received in 2018 to those from a similar survey sent in 2008. To read detailed findings and quotes from your peers exhibiting internationally please request the full white paper here.
Shipping, transporting, install, dismantle and storing all can take a toll on your trade show exhibit. Make sure you are investing in quality crates to protect those assets. Check out these tips to make sure it looks as good as it did at your first show.
In a recent international trade show travel checklist, Skyline shared some critical pre-flight tips to ensure a pleasant trip when exhibiting abroad. Preparing for domestic travel involves some of the same considerations, as well as the following often-forgotten travel tidbits.