How do you know if a trade show or expo is going to be productive for you, especially if you’ve never exhibited there? Will this year’s productive trade show continue to reap rewards in the future? When does premium booth placement justify the added expense? The following tips can help you find the best shows and secure the best spaces at critical events.
No matter how wonderful your exhibit or promotions, if you have booth staffers who are not paying attention you could lose more brand equity and sales than you realize. Yet they can also do simple things to get you more attention than any exhibit ever could. Below are the nine things staffers can do to get you noticed.
Whether you’re planning your company’s first exhibit or taking over an exhibit schedule previously handled by another trade show manager, the associated costs can be a little intimidating. If your budget is limited, these seven tips can help you get the most out of your exhibit dollars.
Choosing a great booth location is mostly a matter of identifying opportunities to leverage your brand and avoiding low traffic areas. The upside is that a good spot all but guarantees your exhibit will receive the attention it deserves. Here are 7 secrets to ensure your next location works!
Every trade show program needs a solid, measurable action plan. If you can demonstrate past positive ROI or estimate future revenue opportunities, you will have more success justifying your trade show expenses.
Disasters are hard enough when you are home, but they can take more complexity when you are travelling for a trade show. Here are some helpful tips to help you prepare.
The Oxford Dictionary defines strategy as “a plan of action or policy designed to achieve a major or overall aim.” Is your trade show plan helping you achieve your sales and marketing goals?
Tracking the ROI of your trade show or event can be tricky. That’s why we’ve developed our trade show ROI calculator & a comparison tool to compare the ROI of multiple shows. Download today!
Lights, Camera, Action! Trade shows and events are strikingly similar to shows performed on the stage. If your performance is appreciated, you might even achieve an encore with repeat business.
Trade shows and events are not immune to Murphy’s Law! Even when you plan far ahead, you can’t plan for the things you don’t expect. Here are helpful tips to cover the unexpected for your next event or trade show.
These must have items will save you in a pinch during the whirlwind of planning and preparation for your next trade show or event.
Don’t be caught off-guard by these unspoken rules of trade shows and events. Make the most of your face to face opportunity by knowing these seemingly hidden rules.
Planning for an International trade show presence? Use this checklist to prepare your company, exhibit, and yourself for the trip.
Heading to your first trade show as a start-up company? We have helpful tips to keep in mind before you hit the show floor to make the most of the show.
July, August, and September 2017 trade shows are closer than you think. Take a look at this listing of the top North American Trade Shows of Quarter 3 2017 and get a jump start on your planning today.