Trade shows are returning! Hopefully that means your business will be returning to them as well. But a common misconception is that because your company “survived” without attending any events over the last year that you will continue to be as successful without this important avenue of marketing. Here are three huge reasons why your business may suffer from cutting trade shows from the budget.
We’ve all recently experienced a break from live events, and aside from the stress of businesses and exhibitors dealing with many canceled shows, the lost opportunities for face-to-face interactions have taken a toll. That’s why exhibitors are ready to hit the ground running now that trade shows are rescheduling and preparing for a fresh start. One positive take away from the downtime is that it’s provided businesses with a chance to reevaluate their trade show marketing plans, goals, and expectations for the year ahead.
There are plenty of ways for large events to implement stricter health-safety measures, but many of these implementations are not exactly ‘new’ or innovative. However, there are new technologies that are going above and beyond the average safety measures we’ve seen throughout the COVID-19 pandemic. Here are just a few that are making the event world a little more comfortable for attendees.
The trade show industry has done everything it could to find its way back. While we can all expect new precautions, rules, and safety limits to create an unfamiliar aspect at trade shows compared to how we once knew them, there are numerous things that we can expect to remain the same. Here are 5 things that haven’t gone anywhere when it comes to trade shows as we know them!
BIOMEDevice Boston is continuing to bring together the brightest minds in 3D printing, biomaterials, surgical robotics, and more. This popular event in the world of biotechnology is moving forward with its 2021 event dates in its own unique way. Read more to learn how.
The world might be ready to get back to business, but that doesn’t mean that some people won’t still be hesitant to travel, which includes to in-person trade shows and events. Here are five tips that will help you be as attentive as possible and show your attendees that you care about their well-being.
Along with many other things, public-facing touchscreens need to be thought of in the new viral conscious context of COVID-19. Regular disinfectant-grade cleaning is necessary to help ensure that surfaces do not harbor viruses and bacteria. Here are some guidelines that you can use for safely disinfecting touchscreen surfaces.
As we head back into live events, we’ll see many changes in how each one is fulfilled. One very important aspect for exhibitors to prepare for is how attendees feel about stepping back into public spaces, specifically large events like trade shows. Read why it’s important to start contemplating hybrid events.
With this downtime before most trade shows resume, now is the perfect time to check in on your exhibit properties and determine if they are ready to go as is or if they may need some updates or repairs before they make another appearance. Here is a useful checklist when it comes to making sure that your exhibit is up to par.
With safety being top of mind as rescheduled trade show dates start approaching, the number one destination in the US for trade shows is showing the world that it’s well prepared. The Las Vegas Sands Expo Convention Center has united industry professionals and health experts to ensure best practices at future meetings, conventions, and trade shows. See how!
After having to cancel their 2020 trade show, the International Housewares Association took certain measures to ensure a safe and productive return for their 2021 event. See what steps they are taking for a successful show during the COVID-19 pandemic.
While it’s a fact that business relationships, experiences and interactions cannot be duplicated on a digital level, we as a networking industry have begun filling this face-to-face void with virtual trade shows and events. And even though the advantages don’t always equate to or outweigh the benefits of in-person trade shows, they’re worth addressing.
Due to social distancing from the COVID-19 coronavirus pandemic, virtual events are popular right now. But the virtual event world may be confusing and overwhelming for some. Don’t worry! If you have a vision, amazing content, and a trusted event partner who knows virtual, you are ready to get started! Here are some great tips for you.
After the trade show industry halted face-to-face marketing for health and safety reasons, it is encouraging to see several large shows forging ahead with their planned (or postponed) dates for next year. Here is a list of some of the larger trade shows in the U.S. that have rescheduled or are continuing to proceed as planned in-person next year.
It’s no secret that it’s tough keeping an audience engaged during virtual events. Distractions can interfere with your ability to keep attendees focused on your keynote speakers or breakout sessions. Check out the following tips that will KEEP your audience engaged and excited through the duration of your event.