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How to Avoid the Planning Nightmare Known as Forced Freight

The trade show is over, but the work isn’t. Now, it’s time to get your exhibit properties off the show floor and into your carrier’s truck so you can send them back to storage. But what happens if your carrier never shows up? What if there was a mistake in the UMHA paperwork? In these situations, you might have to deal with the repercussions of forced freight.

The Importance of Selecting the Right Shows

When planning and deciding which events to attend, do you consider the return on investment? Calculating the ROI for trade shows and events is one of the most important steps to take when determining whether you should continue attending an event or if you and your team should go elsewhere. If you’re unsure, check out these helpful tips.

Essential Insights for Exhibit Managers for 2022

It’s that time of the year again! Time to set your 2022 marketing budget and update your marketing calendar. Skyline Expocon owner Larry Zollo has summarized some of the challenges that many of his customers are facing these days and the corresponding results from actual practices in 2021. Check out his summary and hopefully it’s helpful to you as you plan for next year.

4 Factors to Help You Pick the Best Trade Show Booth Location for Your Business

There are many factors that go into a successful trade show marketing program. And while both your booth itself and your booth staff are extremely important… what’s a great booth, a great staff, and a great product or service without a great spot on the show floor? Here are a few tips to help you pick the best booth space for your business and a location on the show floor that works to your advantage.

Safe and Effective Food Freebie Practices for Exhibitors

It’s important to be up-to-date on proper food service techniques, especially when you’re giving away snacks as a form of a freebie at your trade shows or events. If your business is not in the foodservice industry but you’re giving away snacks in your booth, you might not be quite as aware as those who are in the industry. However, there are specific things to remember to make your food freebies effective giveaways.

Exhibiting in 2021: What Exhibit Managers & Event Coordinators Are Asking About

The buzz is that in-person trade shows and events will be back very soon. People are trying to make sense of the role of face-to-face marketing and the risks of getting back into it. In this post we answer some of the top questions that we have been asked by various customers in the past few months in all of the industries that we serve.

Are You Prepared for New Policies at Your Next Trade Show?

With more live events restarting later this year, there will be new requirements for those in attendance. Here are some things to look out for at your upcoming event to make sure you’re up to date on new policies, procedures, and changes. Every show will be a little different post-covid, so do your research to make sure you are good to go when showtime rolls around.

New Obstacles Make Planning Ahead Vital for Your Next Trade Show

Exhibit companies will certainly be working hard to satisfy all requests and orders as efficiently as possible. Unfortunately, supply chain delays and daily lead time fluctuation are new challenges we must all consider due to the pandemic. This means that if you are thinking of exhibiting in the Fall, it is important to begin the planning process sooner than later.

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