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New Obstacles Make Planning Ahead Vital for Your Next Trade Show

Exhibit companies will certainly be working hard to satisfy all requests and orders as efficiently as possible. Unfortunately, supply chain delays and daily lead time fluctuation are new challenges we must all consider due to the pandemic. This means that if you are thinking of exhibiting in the Fall, it is important to begin the planning process sooner than later.

3 Reasons to Keep Trade Shows a Priority in Your 2021 Marketing Budget

Trade shows are returning! Hopefully that means your business will be returning to them as well. But a common misconception is that because your company “survived” without attending any events over the last year that you will continue to be as successful without this important avenue of marketing. Here are three huge reasons why your business may suffer from cutting trade shows from the budget.

2021 is Full of Changes and Your Exhibit May Need Some Changes, Too

We’ve all recently experienced a break from live events, and aside from the stress of businesses and exhibitors dealing with many canceled shows, the lost opportunities for face-to-face interactions have taken a toll. That’s why exhibitors are ready to hit the ground running now that trade shows are rescheduling and preparing for a fresh start. One positive take away from the downtime is that it’s provided businesses with a chance to reevaluate their trade show marketing plans, goals, and expectations for the year ahead.

New Technologies Making Trade Show Attendees Feel Safe in 2021

There are plenty of ways for large events to implement stricter health-safety measures, but many of these implementations are not exactly ‘new’ or innovative. However, there are new technologies that are going above and beyond the average safety measures we’ve seen throughout the COVID-19 pandemic. Here are just a few that are making the event world a little more comfortable for attendees.

Trade Shows Will Evolve, But These 5 Things Will Remain the Same

The trade show industry has done everything it could to find its way back. While we can all expect new precautions, rules, and safety limits to create an unfamiliar aspect at trade shows compared to how we once knew them, there are numerous things that we can expect to remain the same. Here are 5 things that haven’t gone anywhere when it comes to trade shows as we know them!

Touch Screens During COVID-19: Best Practices for Cleaning + New User Interfaces

Along with many other things, public-facing touchscreens need to be thought of in the new viral conscious context of COVID-19. Regular disinfectant-grade cleaning is necessary to help ensure that surfaces do not harbor viruses and bacteria. Here are some guidelines that you can use for safely disinfecting touchscreen surfaces.

You Might Be Ready for Trade Shows to Resume, But is Your Exhibit?

With this downtime before most trade shows resume, now is the perfect time to check in on your exhibit properties and determine if they are ready to go as is or if they may need some updates or repairs before they make another appearance. Here is a useful checklist when it comes to making sure that your exhibit is up to par.

Las Vegas Convention Center Demonstrates Preparation for Safe Return of Events

With safety being top of mind as rescheduled trade show dates start approaching, the number one destination in the US for trade shows is showing the world that it’s well prepared. The Las Vegas Sands Expo Convention Center has united industry professionals and health experts to ensure best practices at future meetings, conventions, and trade shows. See how!

Breaking Down the Benefits of In-Person vs Virtual Trade Show Reach

While it’s a fact that business relationships, experiences and interactions cannot be duplicated on a digital level, we as a networking industry have begun filling this face-to-face void with virtual trade shows and events. And even though the advantages don’t always equate to or outweigh the benefits of in-person trade shows, they’re worth addressing.

Future of Trade Shows Looking Bright as Many Shows Set New Dates

After the trade show industry halted face-to-face marketing for health and safety reasons, it is encouraging to see several large shows forging ahead with their planned (or postponed) dates for next year. Here is a list of some of the larger trade shows in the U.S. that have rescheduled or are continuing to proceed as planned in-person next year.

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