Who would have thought that a worldwide pandemic would prevent your business from displaying its beautifully branded exhibit? Well, since our current reality is that trade shows are inoperable, here’s a list of ideas for your business to make use of its exhibit in the meantime (when done in a safe environment).
Category: Trade Show Planning and Logistics
Are you getting ready to attend a trade show (or several shows) later this year? If so, there’s a lot of great technology out there these days that can help you maximize your experience and gather as many leads as possible. Read on to learn about some of the best trade show lead capture approaches you can take while attending events in 2020.
We are in unprecedented times right now with the COVID-19 coronavirus. Here’s a list of things you can do to supplement your trade show program while we socially isolate and give this virus time to run its course as well as a few suggestions for what to do with some of your trade show exhibits laying dormant.
Check out our list of early 2020 California trade shows features events with more than 16,000 expected attendees. These shows span a broad spectrum of industries – including education, technology, consumer goods, pharma and medicine, architecture and building and much more.
Is it really that imperative that you have promotional giveaways in your trade show or event booth? Will they really help you meet your marketing goals and strategy? Check out these great ideas on how you can use giveaways to help boost your event’s return on investment.
You put a lot of planning and expense into your trade show presence, so it’s vital to make sure that your event leads are properly captured and nurtured. Effective lead management involves a combination of technology and process management — all to ensure that the right data is collected, all leads are effectively scored and routed and that a follow-up plan is used to guide your prospects through each step of the customer journey.
In the age of constant visual stimulation, social media and short attention spans, we as trade show and event marketers must plan more if we intend to attract new prospects to our booth of event. Check out our checklist of ideas to consider when preparing to draw visitors to your booth.
Planning your company’s trade show for the first time can be overwhelming, but successful planning and execution can yield rewarding results. It may be helpful to remember the 4 E’s as you embark on your first trade show planning and execution.
If you’re thinking of bring a guest or several family members to your next event, New York City is one of those bucket list destinations that can also provide a wealth of opportunities to keep them occupied while you’re at Javits Center. Check out our Top 10 list of guided tours.