From figuring out how to communicate your company’s message effectively to choosing the right seating arrangement, we have lots of tips and tricks to make your first time exhibiting a success. Let’s get started!
Category: Trade Show Planning and Logistics
The trade show is over, but the work isn’t. Now, it’s time to get your exhibit properties off the show floor and into your carrier’s truck so you can send them back to storage. But what happens if your carrier never shows up? What if there was a mistake in the UMHA paperwork? In these situations, you might have to deal with the repercussions of forced freight.
The hot topic around the world right now is the supply chain and all the interruptions that are leading to issues like delayed shipments, slow order fulfillment, and more. Those who work in the supply chain, logistics, and trucking industry recently gathered at the MODEX 2022 Show in Atlanta. Here are some of the highlights from the event.
If you work in the trade show or event marketing industry, you need to put EXHIBITORLIVE on your calendar! Hosted by EXHIBITOR Magazine, EXHIBITORLIVE is easily one of the world’s most comprehensive educational events for those in the exhibiting field. Read on for some reasons why you may want to consider attending!
Though some trade shows have been postponed or shifted to online-only events in the two years since the start of the pandemic, many show organizers have worked hard to find solutions that allow in-person shows to take place safely. The masterminds behind the World of Concrete 2022 trade show are the latest example of how to safely host a major in-person event.
Not sure what to do for the floor at your next show? From carpet to tile, we have some ideas that can help you level up your trade show flooring and make a great impression on everyone who stops by your booth. When you invest in special flooring, it shows that you’re willing to go the extra mile to stand out and provide a unique experience.
When planning and deciding which events to attend, do you consider the return on investment? Calculating the ROI for trade shows and events is one of the most important steps to take when determining whether you should continue attending an event or if you and your team should go elsewhere. If you’re unsure, check out these helpful tips.
It’s that time of the year again! Time to set your 2022 marketing budget and update your marketing calendar. Skyline Expocon owner Larry Zollo has summarized some of the challenges that many of his customers are facing these days and the corresponding results from actual practices in 2021. Check out his summary and hopefully it’s helpful to you as you plan for next year.
We think we can speak for everyone in the industry when we say it was refreshing to see so many trade shows and live events this summer. With the 4th quarter of 2021 already around the corner, this list of large trade shows will get you excited for the future comeback of trade shows going into the new year.
There are many factors that go into a successful trade show marketing program. And while both your booth itself and your booth staff are extremely important… what’s a great booth, a great staff, and a great product or service without a great spot on the show floor? Here are a few tips to help you pick the best booth space for your business and a location on the show floor that works to your advantage.
It’s important to be up-to-date on proper food service techniques, especially when you’re giving away snacks as a form of a freebie at your trade shows or events. If your business is not in the foodservice industry but you’re giving away snacks in your booth, you might not be quite as aware as those who are in the industry. However, there are specific things to remember to make your food freebies effective giveaways.
The buzz is that in-person trade shows and events will be back very soon. People are trying to make sense of the role of face-to-face marketing and the risks of getting back into it. In this post we answer some of the top questions that we have been asked by various customers in the past few months in all of the industries that we serve.
With more live events restarting later this year, there will be new requirements for those in attendance. Here are some things to look out for at your upcoming event to make sure you’re up to date on new policies, procedures, and changes. Every show will be a little different post-covid, so do your research to make sure you are good to go when showtime rolls around.
Trade shows are being rescheduled left and right. Some are in-person, some online and some a hybrid of both. While every month that passes is gradually growing in the amount of in-person shows returning, July is looking promising for several large shows across multiple industries. Here are a few big shows that are making a comeback.
Exhibit companies will certainly be working hard to satisfy all requests and orders as efficiently as possible. Unfortunately, supply chain delays and daily lead time fluctuation are new challenges we must all consider due to the pandemic. This means that if you are thinking of exhibiting in the Fall, it is important to begin the planning process sooner than later.