Virtual events have taken off recently, but they simply don’t replace the power of face-to-face marketing. Currently, there are many businesses that don’t feel comfortable sending their staff off to trade shows quite yet, and on the other hand, there are businesses that are giving their employees permission to travel with safety and precaution. A hybrid event combines both the in-person and virtual setting of your trade show or event.
Category: Trade Show Exhibiting
After a successful April 2019 event, CinemaCon, the largest gathering for the worldwide motion picture theater industry, closed its doors for the 2020 year. While the show was originally canceled, and then scheduled to take place in April of 2021, it was again postponed to its new set dates in August 2021. Read how CinemaCon is prepared to jumpstart the excitement and buzz surrounding the box office this summer.
The trade show industry has done everything it could to find its way back. While we can all expect new precautions, rules, and safety limits to create an unfamiliar aspect at trade shows compared to how we once knew them, there are numerous things that we can expect to remain the same. Here are 5 things that haven’t gone anywhere when it comes to trade shows as we know them!
While it’s important that we get back to face-to-face interactions, it’s also necessary to provide an alternative like hybrid events. So, with so many new steps to implement in the transition from a completely in-person event to a hybrid event, we’ve laid out some important ones here to keep in mind when executing your next trade show.
With trade shows slowly re-scheduling, exhibitors will need to figure out the best way to welcome attendees into their booths safely. To keep your booth feeling open, spacious, and uncluttered without having to increase your overall booth size, here are two exhibit elements to consider implementing at your next trade show.
The world might be ready to get back to business, but that doesn’t mean that some people won’t still be hesitant to travel, which includes to in-person trade shows and events. Here are five tips that will help you be as attentive as possible and show your attendees that you care about their well-being.
If your business has chosen not to invest in virtual events but are still interested in a digital experience to showcase your products, you need to learn more about 3D animation and if it’s the right platform for you. Check out this blog post to learn more and what questions to ask to make sure it’s right for your products.
While most trade shows are turning to a virtual platform for the time being as they delay rescheduling their in-person events, HIMSS Global Health Conference & Exhibition has a rescheduled date set. See what they are doing to prepare for their live show and what the venue is doing to keep attendees safe.
Although 2020 hasn’t been the year to come together or unite through in-person events, it makes us all more hopeful for 2021. Canceled shows have given organizers time to ponder and refocus on the experiences that they’re able to create for attendees and exhibitors. Read how the NAB Show is doing just that.
Currently, there is much anticipation for the trade show world to get back on its feet and return to business as usual. With many factors up in the air as event hosts continue to postpone, it’s easy to get discouraged. However, there are some signs pointing to a bright future ahead for events. Check out these highlights.
The face-to-face events world has shifted to digital so quickly since the start of the COVID-19 pandemic that we now seem to live in a world of templates, parameters and boredom. Check out these important lessons to help yourself break free from the limitations set by these digital initiatives to deliver on your brand successfully.
With this downtime before most trade shows resume, now is the perfect time to check in on your exhibit properties and determine if they are ready to go as is or if they may need some updates or repairs before they make another appearance. Here is a useful checklist when it comes to making sure that your exhibit is up to par.
With safety being top of mind as rescheduled trade show dates start approaching, the number one destination in the US for trade shows is showing the world that it’s well prepared. The Las Vegas Sands Expo Convention Center has united industry professionals and health experts to ensure best practices at future meetings, conventions, and trade shows. See how!
Has your business never exhibited at a face-to-face trade show before? Had you thought about exhibiting, but then restrictions due to the COVID pandemic shut down those plans? Been thinking about exhibiting at a trade show but not sure when things will be “back to normal”? Read why we recommend that you try a virtual trade show to prepare you.
After the trade show industry halted face-to-face marketing for health and safety reasons, it is encouraging to see several large shows forging ahead with their planned (or postponed) dates for next year. Here is a list of some of the larger trade shows in the U.S. that have rescheduled or are continuing to proceed as planned in-person next year.