Buyer personas are becoming more and more of a necessity when it comes to marketing. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Check out our tips on creating a trade show attendee persona that will help your company attract the right buyers.
Attendees at your trade shows are hoping to soak in all of the information and knowledge that they can. They are looking for new and innovative products that will fit their current needs. What they aren’t hoping for is to have to put in a ton of work just to find themselves in conversations that they aren’t connecting to. Check out our list of important tips to better communicate with your booth visitors.
When designing an exhibit, there are many possibilities and directions to take. A nicely designed exhibit should spark interest in attendees, but a well-thought-out exhibit will keep that attention. It’s extremely important that your design incites interest from the right attendees! Here are a few tips on how to keep that attention once it’s captured at your next trade show.
In-person marketing can be extremely effective when a well-thought sales plan is put in place. However, focusing on the human aspect during trade shows is where some exhibitors fall short – don’t let that be you! Before speaking successfully to a group of qualified buyers, it is important to know a few things about them first. Here is a list of must-knows about trade show attendees that will keep your trade show staff on their toes and your marketing plan set on a track toward success.
With staffing expenses hitting around 20% for many exhibitors, it’s important to pay close attention to costs when sending your staff to a live, in-person trade show. Rather than cutting costs in your booth that could hinder the appearance or experience in your exhibit, consider these tips to save you money when sending your trade show staff to your next event.
Since COVID-19 has brought on what’s now globally known as “social distancing,” the rules of etiquette are already shifting to a new norm. Booth etiquette expectations may shift moving forward once trade shows can be back up and running.
What steps can you take as an Exhibit Manager to help your staffers succeed? Having a compelling offer and promoting your presence is essential, but having staffers who can engage show attendees well enough so they can attract, qualify and inform your visitor is paramount. Check out these helpful tips.
Trade shows are too expensive to do without having a consistent flow of traffic in your booth. Here are 4 reasons your booth traffic is too small – reasons you can fix to turn that trickle of booth traffic into a flood.
Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. To ensure you capture this feedback in a way that can guide next year’s exhibit, we’d like to offer up the following list of staff questions.
In the exhibit and event industry, travel is common and widespread. And so are major delays that might require an stay overnight at the airport. Here are some tips from an experienced traveler to help you deal with (and perhaps prevent) a night’s stay in an airport.
As marketers, we often face similar struggles when it comes to organizing and implementing successful trade shows. One of those pain points is booth staffing! Check out our 3 top recommendations you should follow in order to successfully staff your next trade show.
Planning your company’s trade show for the first time can be overwhelming, but successful planning and execution can yield rewarding results. It may be helpful to remember the 4 E’s as you embark on your first trade show planning and execution.
Mobile apps are rapidly replacing rented badge scanners as the preferred means of capturing leads on the trade show floor. These apps put customer data instantly in your hands, rather than having to wait to have information routed to you days later. We’ve cherry-picked some apps that are especially useful to event staff that integrate with at least one of the popular CRMs, and to those that are available for both iOS and Android devices.
Lead generation is the #1 goal for 85-90% of trade show exhibitors. But if your booth staff is doing no more than scanning badges or gathering business cards, they’re mostly just generating cold prospects. To ensure you’re providing valuable, actionable leads to the sales team, follow these tips.
We all know demos are a wonderful way to get attention at a trade show and showcase your products. However, sometimes it is not practical to bring your products to the show or maybe they are not easy to demo. What do you do then? Here are some ideas on how you can use technology to give your product or service the stopping power it deserves.