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Enhance Attendee Experiences Through Buyer Personas

Buyer personas are becoming more and more of a necessity when it comes to marketing. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Check out our tips on creating a trade show attendee persona that will help your company attract the right buyers.

Important Aspects of Communicating Your Exhibit Needs

Attendees at your trade shows are hoping to soak in all of the information and knowledge that they can. They are looking for new and innovative products that will fit their current needs. What they aren’t hoping for is to have to put in a ton of work just to find themselves in conversations that they aren’t connecting to. Check out our list of important tips to better communicate with your booth visitors.

Is Your Exhibit Resonating with Prospects?

When designing an exhibit, there are many possibilities and directions to take. A nicely designed exhibit should spark interest in attendees, but a well-thought-out exhibit will keep that attention. It’s extremely important that your design incites interest from the right attendees! Here are a few tips on how to keep that attention once it’s captured at your next trade show.

Don’t Forget About These Trade Show Attendee Traits

In-person marketing can be extremely effective when a well-thought sales plan is put in place. However, focusing on the human aspect during trade shows is where some exhibitors fall short – don’t let that be you! Before speaking successfully to a group of qualified buyers, it is important to know a few things about them first. Here is a list of must-knows about trade show attendees that will keep your trade show staff on their toes and your marketing plan set on a track toward success.

5 Ways to Cut Trade Show Staff Travel Costs

With staffing expenses hitting around 20% for many exhibitors, it’s important to pay close attention to costs when sending your staff to a live, in-person trade show. Rather than cutting costs in your booth that could hinder the appearance or experience in your exhibit, consider these tips to save you money when sending your trade show staff to your next event.

Five Lead Capture Apps for Trade Shows

Mobile apps are rapidly replacing rented badge scanners as the preferred means of capturing leads on the trade show floor. These apps put customer data instantly in your hands, rather than having to wait to have information routed to you days later. We’ve cherry-picked some apps that are especially useful to event staff that integrate with at least one of the popular CRMs, and to those that are available for both iOS and Android devices.

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