Trade Show Booth Staffing

Don’t Forget About These Trade Show Attendee Traits

In-person marketing can be extremely effective when a well-thought sales plan is put in place. However, focusing on the human aspect during trade shows is where some exhibitors fall short – don’t let that be you! Before speaking successfully to a group of qualified buyers, it is important to know a few things about them first. Here is a list of must-knows about trade show attendees that will keep your trade show staff on their toes and your marketing plan set on a track toward success.

Briquelle Neyens – June 3, 2021

5 Ways to Cut Trade Show Staff Travel Costs

With staffing expenses hitting around 20% for many exhibitors, it’s important to pay close attention to costs when sending your staff to a live, in-person trade show. Rather than cutting costs in your booth that could hinder the appearance or experience in your exhibit, consider these tips to save you money when sending your trade show staff to your next event.

Briquelle Neyens – February 9, 2021

Trade Show Etiquette Changes to Prepare for After COVID-19

Since COVID-19 has brought on what’s now globally known as “social distancing,” the rules of etiquette are already shifting to a new norm. Booth etiquette expectations may shift moving forward once trade shows can be back up and running.

Briquelle Neyens – May 5, 2020

Don’t Just Staff There, Entertain Your Visitors

What steps can you take as an Exhibit Manager to help your staffers succeed? Having a compelling offer and promoting your presence is essential, but having staffers who can engage show attendees well enough so they can attract, qualify and inform your visitor is paramount. Check out these helpful tips.

Sofia Troutman – January 16, 2020

4 Reasons Why You Aren’t Getting Enough Trade Show Booth Traffic

Trade shows are too expensive to do without having a consistent flow of traffic in your booth. Here are 4 reasons your booth traffic is too small – reasons you can fix to turn that trickle of booth traffic into a flood.

Samuel J. Smith – June 4, 2019

Effective Post-Show Staff Follow-Up

Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. To ensure you capture this feedback in a way that can guide next year’s exhibit, we’d like to offer up the following list of staff questions.

Danny Pace – May 7, 2019

Surviving (and Sometimes Avoiding) an Overnight U.S. Airport Stay

In the exhibit and event industry, travel is common and widespread. And so are major delays that might require an stay overnight at the airport. Here are some tips from an experienced traveler to help you deal with (and perhaps prevent) a night’s stay in an airport.

Jon Althoff – May 1, 2019

3 Recommendations for Successful Booth Staffing

As marketers, we often face similar struggles when it comes to organizing and implementing successful trade shows. One of those pain points is booth staffing! Check out our 3 top recommendations you should follow in order to successfully staff your next trade show.

Karla Flores – February 19, 2019

The 4 E’s of Trade Shows

Planning your company’s trade show for the first time can be overwhelming, but successful planning and execution can yield rewarding results. It may be helpful to remember the 4 E’s as you embark on your first trade show planning and execution.

Jenn Hempel – February 1, 2019

Five Lead Capture Apps for Trade Shows

Mobile apps are rapidly replacing rented badge scanners as the preferred means of capturing leads on the trade show floor. These apps put customer data instantly in your hands, rather than having to wait to have information routed to you days later. We’ve cherry-picked some apps that are especially useful to event staff that integrate with at least one of the popular CRMs, and to those that are available for both iOS and Android devices.

Sofia Troutman – October 19, 2018

Training Your Booth Staff to Qualify Leads

Lead generation is the #1 goal for 85-90% of trade show exhibitors. But if your booth staff is doing no more than scanning badges or gathering business cards, they’re mostly just generating cold prospects. To ensure you’re providing valuable, actionable leads to the sales team, follow these tips.

Jenna Snyder – July 26, 2018

Using Tech to Bring Your Products to Life

We all know demos are a wonderful way to get attention at a trade show and showcase your products. However, sometimes it is not practical to bring your products to the show or maybe they are not easy to demo. What do you do then? Here are some ideas on how you can use technology to give your product or service the stopping power it deserves.

Sofia Troutman – July 16, 2018

Trade Show Etiquette 201

We all know that talking on your cell phone and eating in the booth are among the worst things you can do at trade show. But how many of us have witnessed, or been guilty of, less obvious breaches of exhibition etiquette? If you think your booth manners are perfect, ask yourself whether you or your staff have ever committed one of the following “Trade Show Don’ts.”

Tami Moore – February 22, 2018

Naughty or Nice: 9 Things Staffers Do to Get Your Booth Noticed (for the Right Reasons)

No matter how wonderful your exhibit or promotions, if you have booth staffers who are not paying attention you could lose more brand equity and sales than you realize. Yet they can also do simple things to get you more attention than any exhibit ever could. Below are the nine things staffers can do to get you noticed.

Sofia Troutman – December 21, 2017

How to Use a Coping Mechanism to Interact with Attendees in Your Trade Show Booth

You want people to stop by your trade show booth. When they do, are you equipped with the tools of interaction? Learn how a 9-year medical study can help you understand your customer’s point of view better.

Sarmistha Tarafder – December 5, 2017

Category: Trade Show Booth Staffing