What is the main reason your company exhibits at trade shows? To get leads! Because lead acquisition is so important, you need to make sure your lead management processes work smoothly before your next big event. Take a look at our six tips to improve your lead generation strategy and compare it to what your team is doing now.
It’s no secret that the COVID-19 pandemic has changed the way all kinds of in-person events operate. But with the development of technologies like 3D holographic telepresence, could people show up and work in the booth without having to be there in person? Read on to learn more about hologram technology and how it could revolutionize trade show booth staffing.
For the last two years, the COVID-19 pandemic has created a lot of challenges for everyone, especially those who work in the trade show and exhibition industry. From events being postponed and canceled to supply chain issues, people are more stressed than ever. So, here are some tips that can help you support and motivate your stressed out team.
In the past, it hasn’t been difficult to attract highly motivated, performance-driven professionals to the exhibition industry. In these rapidly changing times, though, you may need to rethink your hiring strategy to recruit the very best people to your team. We have 8 great tips that can simplify your hiring process and help you find the right person for each open position.
We live in a time where the less physical touch necessary in public places, the better. Especially at your trade shows. Creating a touch-free experience within your exhibit will resonate with your booth guests. Here are 4 areas within your trade show space where you can implement these options, as well as how to accomplish it.
Buyer personas are becoming more and more of a necessity when it comes to marketing. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better. Check out our tips on creating a trade show attendee persona that will help your company attract the right buyers.
Attendees at your trade shows are hoping to soak in all of the information and knowledge that they can. They are looking for new and innovative products that will fit their current needs. What they aren’t hoping for is to have to put in a ton of work just to find themselves in conversations that they aren’t connecting to. Check out our list of important tips to better communicate with your booth visitors.
When designing an exhibit, there are many possibilities and directions to take. A nicely designed exhibit should spark interest in attendees, but a well-thought-out exhibit will keep that attention. It’s extremely important that your design incites interest from the right attendees! Here are a few tips on how to keep that attention once it’s captured at your next trade show.
In-person marketing can be extremely effective when a well-thought sales plan is put in place. However, focusing on the human aspect during trade shows is where some exhibitors fall short – don’t let that be you! Before speaking successfully to a group of qualified buyers, it is important to know a few things about them first. Here is a list of must-knows about trade show attendees that will keep your trade show staff on their toes and your marketing plan set on a track toward success.
With staffing expenses hitting around 20% for many exhibitors, it’s important to pay close attention to costs when sending your staff to a live, in-person trade show. Rather than cutting costs in your booth that could hinder the appearance or experience in your exhibit, consider these tips to save you money when sending your trade show staff to your next event.
Since COVID-19 has brought on what’s now globally known as “social distancing,” the rules of etiquette are already shifting to a new norm. Booth etiquette expectations may shift moving forward once trade shows can be back up and running.
What steps can you take as an Exhibit Manager to help your staffers succeed? Having a compelling offer and promoting your presence is essential, but having staffers who can engage show attendees well enough so they can attract, qualify and inform your visitor is paramount. Check out these helpful tips.
Trade shows are too expensive to do without having a consistent flow of traffic in your booth. Here are 4 reasons your booth traffic is too small – reasons you can fix to turn that trickle of booth traffic into a flood.
Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. To ensure you capture this feedback in a way that can guide next year’s exhibit, we’d like to offer up the following list of staff questions.
In the exhibit and event industry, travel is common and widespread. And so are major delays that might require an stay overnight at the airport. Here are some tips from an experienced traveler to help you deal with (and perhaps prevent) a night’s stay in an airport.