Through virtual exhibiting, small businesses have been able to reach consumers across the country (and even across the world) that they may have never had the chance to at an in-person trade show. Now, a new tool may help improve cross-culture communication and boost the potential to bring together rooms of people who otherwise would have had a difficult time sharing ideas.
Virtual events have taken off recently, but they simply don’t replace the power of face-to-face marketing. Currently, there are many businesses that don’t feel comfortable sending their staff off to trade shows quite yet, and on the other hand, there are businesses that are giving their employees permission to travel with safety and precaution. A hybrid event combines both the in-person and virtual setting of your trade show or event.
After a successful April 2019 event, CinemaCon, the largest gathering for the worldwide motion picture theater industry, closed its doors for the 2020 year. While the show was originally canceled, and then scheduled to take place in April of 2021, it was again postponed to its new set dates in August 2021. Read how CinemaCon is prepared to jumpstart the excitement and buzz surrounding the box office this summer.
BIOMEDevice Boston is continuing to bring together the brightest minds in 3D printing, biomaterials, surgical robotics, and more. This popular event in the world of biotechnology is moving forward with its 2021 event dates in its own unique way. Read more to learn how.
While it’s important that we get back to face-to-face interactions, it’s also necessary to provide an alternative like hybrid events. So, with so many new steps to implement in the transition from a completely in-person event to a hybrid event, we’ve laid out some important ones here to keep in mind when executing your next trade show.
If your business has chosen not to invest in virtual events but are still interested in a digital experience to showcase your products, you need to learn more about 3D animation and if it’s the right platform for you. Check out this blog post to learn more and what questions to ask to make sure it’s right for your products.
Hybrid events are becoming a new key strategy to success in the trade show world. Executing them well takes additional planning on top of your traditional trade show event, but that extra effort will definitely make an impact! Here is a list of content elements and tips you’ll need at your hybrid event.
As we head back into live events, we’ll see many changes in how each one is fulfilled. One very important aspect for exhibitors to prepare for is how attendees feel about stepping back into public spaces, specifically large events like trade shows. Read why it’s important to start contemplating hybrid events.
Virtual exhibit designers want to impress their clients with cool new innovative concepts never seen before. But if they fail to effectively reach the attendee, they may have missed the mark. So, next time you sit down with your designer, ask these questions first to create the ultimate user experience.
About 85% of trade shows have pivoted to virtual. The rest have been cancelled or re-scheduled. Just because the show has become an online event, doesn’t mean that it will be well attended or effective. So, what does this mean for you, the exhibitor?
Has your business never exhibited at a face-to-face trade show before? Had you thought about exhibiting, but then restrictions due to the COVID pandemic shut down those plans? Been thinking about exhibiting at a trade show but not sure when things will be “back to normal”? Read why we recommend that you try a virtual trade show to prepare you.
With so much potential to interact with and win over buyers, the value of a trade show is quite powerful if a business has a strong plan for lead generation and well thought out follow-ups. For a few breakthrough tips on following up with your leads, we cover the benefits that come from lead generation through virtual trade shows.
While it’s a fact that business relationships, experiences and interactions cannot be duplicated on a digital level, we as a networking industry have begun filling this face-to-face void with virtual trade shows and events. And even though the advantages don’t always equate to or outweigh the benefits of in-person trade shows, they’re worth addressing.
Due to social distancing from the COVID-19 coronavirus pandemic, virtual events are popular right now. But the virtual event world may be confusing and overwhelming for some. Don’t worry! If you have a vision, amazing content, and a trusted event partner who knows virtual, you are ready to get started! Here are some great tips for you.
Virtual trade shows are great for gaining new leads and reaching prospects that may not have the availability to attend your in-person shows, but they aren’t the greatest at cultivating relationships. While it’s not impossible to continue building relationships through virtual trade shows, it’s definitely not as easy as it is to engage with a person one-on-one at an event. Learn why in our latest post.