What is a virtual event? Many people have (incorrectly) classified them as a Zoom meeting (or whatever platform is comparable). A virtual event is so much more. Check out these great examples that can all be done virtually, plus some reasons people hold a virtual event and what they accomplish.
Companies have been struggling to figure out how to make virtual exhibits a successful replacement of real, in-person trade shows. The hard truth is that these companies likely won’t find a parallel solution because in-person marketing is irreplaceable. Check out our 3 big reasons why live, in-person experiences are so much more important than digital experiences.
As venues look at their options to slowly re-open and increase their capacity limits, there are multiple technological innovations being put in place around the world to help get the gears turning. Check out this post on the technology you might see as event centers begin to re-open their doors.
As we are all staying home trying to flatten the curve, a lot of people and companies also have to work on their learning curve to get up to par with virtual meetings software. Here are some tips on how you can use video conferencing in your trade show program.
Virtual events have the potential to be the next best thing for your business during the COVID-19 pandemic. If you’re dealing with a trade show cancellation, here are a few ways to bounce back and create an interactive online event.
If virtual events are uncharted territory for you, you’re probably in the same boat as a lot of other organizations leaning on this trade show marketing substitution. Here are our top 8 live streaming tips for those who are beginning to lean on virtual events at this time!
Are you getting ready to represent your company at a big trade show later this year? Are you considering renting a kiosk for these events instead of purchasing or building one yourself?Renting a kiosk can be a great way to save money without sacrificing design options.
Augmented reality and virtual reality technologies have stepped off the shelf – almost literally – and into our eyes and brains. These fun and interactive tools are helping businesses create bigger impacts on potential customers as well, especially at trade shows and product launches. Read on to learn more!
Do you worry about video quality or which type of camera your department should invest in? There are a lot of different types of cameras out there. Here are 7 different types of cameras and how to best use them.
Since its incorporation in 1994, Amazon has grown from a small startup to today’s Internet juggernaut. So, what can trade show marketers learn from their success? We’ve picked 4 things that any business (small or large, product- or service-oriented) can emulate from the e-commerce giant.
To help you sort between passing fads and tomorrow’s go-to technology, we’ve put together this summary of exhibition industry tools that have already proven their exhibit merits by gaining wide adoption and distribution by exhibitors and suppliers.
The task of overlaying interactive content on top of videos and/or images has been relegated to costly custom coding and development solutions… until now. Learn how you can quickly and easily add touchable points throughout a video or image with Skyline 360.
Not getting enough web leads? In this post, we’ll discuss how to maximize the percentage of website visitors who fill out your forms, minimizing those who surf your site anonymously before leaving.
Digital images displayed on digital displays opens up a new world of changing and moving images. To help you pick the optimum hardware for your budget, venue, and expected audience, we’ve broken down the features, benefits, and strategies to mitigate risks of each type of display. In Part II of this article, we cover computer monitors, projectors and video walls.
You only have seconds to catch someone’s eye and draw them in to your booth space. So how do you make that happen if you are rethinking your booth design? After attending the IPPE Show for the past couple years, we might have the answer.