The International Consumer Electronics Show (CES) is one of the biggest events of the year for those in the tech sector. And despite the pandemic, the show was able to take place live this year, If you weren’t able to attend in person and are feeling a bit left out, we have some of the highlights for you in this blog post.
It’s no secret that the COVID-19 pandemic has changed the way all kinds of in-person events operate. But with the development of technologies like 3D holographic telepresence, could people show up and work in the booth without having to be there in person? Read on to learn more about hologram technology and how it could revolutionize trade show booth staffing.
We live in a time where the less physical touch necessary in public places, the better. Especially at your trade shows. Creating a touch-free experience within your exhibit will resonate with your booth guests. Here are 4 areas within your trade show space where you can implement these options, as well as how to accomplish it.
High hopes are here for the entertainment and media industries. Trade shows are springing back into action to help these businesses thrive. It’s a great thing to see, not just in this industry, but many others as we continue to open back up and get back to face-to-face business. The draw for creating superior audio and visual experiences, as well as compelling content, has never been greater. Learn why.
Through virtual exhibiting, small businesses have been able to reach consumers across the country (and even across the world) that they may have never had the chance to at an in-person trade show. Now, a new tool may help improve cross-culture communication and boost the potential to bring together rooms of people who otherwise would have had a difficult time sharing ideas.
In-person trade shows are making a rapid comeback, which is great news for all of us event marketers! However, much like with a lot of other industries, we can expect some changes the past year brought upon us to affect the traditional way we do things. That’s why developing an effective hybrid event strategy can lead to a more motivated buyer. Check out our 10 questions to ask to learn how.
There are plenty of ways for large events to implement stricter health-safety measures, but many of these implementations are not exactly ‘new’ or innovative. However, there are new technologies that are going above and beyond the average safety measures we’ve seen throughout the COVID-19 pandemic. Here are just a few that are making the event world a little more comfortable for attendees.
While it’s important that we get back to face-to-face interactions, it’s also necessary to provide an alternative like hybrid events. So, with so many new steps to implement in the transition from a completely in-person event to a hybrid event, we’ve laid out some important ones here to keep in mind when executing your next trade show.
If your business has chosen not to invest in virtual events but are still interested in a digital experience to showcase your products, you need to learn more about 3D animation and if it’s the right platform for you. Check out this blog post to learn more and what questions to ask to make sure it’s right for your products.
Hybrid events are becoming a new key strategy to success in the trade show world. Executing them well takes additional planning on top of your traditional trade show event, but that extra effort will definitely make an impact! Here is a list of content elements and tips you’ll need at your hybrid event.
Along with many other things, public-facing touchscreens need to be thought of in the new viral conscious context of COVID-19. Regular disinfectant-grade cleaning is necessary to help ensure that surfaces do not harbor viruses and bacteria. Here are some guidelines that you can use for safely disinfecting touchscreen surfaces.
Virtual exhibit designers want to impress their clients with cool new innovative concepts never seen before. But if they fail to effectively reach the attendee, they may have missed the mark. So, next time you sit down with your designer, ask these questions first to create the ultimate user experience.
About 85% of trade shows have pivoted to virtual. The rest have been cancelled or re-scheduled. Just because the show has become an online event, doesn’t mean that it will be well attended or effective. So, what does this mean for you, the exhibitor?
Has your business never exhibited at a face-to-face trade show before? Had you thought about exhibiting, but then restrictions due to the COVID pandemic shut down those plans? Been thinking about exhibiting at a trade show but not sure when things will be “back to normal”? Read why we recommend that you try a virtual trade show to prepare you.
With canceled trade shows come lost opportunities. For many businesses, trade shows are one of their main sources of revenue. Here are a few ways for you to redirect your marketing endeavors to ensure that your marketing dollars are able to bridge this gap until trade shows are back in action.