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Entertainment and Media Trade Shows Making Promising Return

High hopes are here for the entertainment and media industries. Trade shows are springing back into action to help these businesses thrive. It’s a great thing to see, not just in this industry, but many others as we continue to open back up and get back to face-to-face business. The draw for creating superior audio and visual experiences, as well as compelling content, has never been greater. Learn why.

New Translation Tool Opening Doors for Hybrid and Virtual Trade Shows

Through virtual exhibiting, small businesses have been able to reach consumers across the country (and even across the world) that they may have never had the chance to at an in-person trade show. Now, a new tool may help improve cross-culture communication and boost the potential to bring together rooms of people who otherwise would have had a difficult time sharing ideas.

10 Tips for Developing Effective Hybrid Event Strategy

In-person trade shows are making a rapid comeback, which is great news for all of us event marketers! However, much like with a lot of other industries, we can expect some changes the past year brought upon us to affect the traditional way we do things. That’s why developing an effective hybrid event strategy can lead to a more motivated buyer. Check out our 10 questions to ask to learn how.

New Technologies Making Trade Show Attendees Feel Safe in 2021

There are plenty of ways for large events to implement stricter health-safety measures, but many of these implementations are not exactly ‘new’ or innovative. However, there are new technologies that are going above and beyond the average safety measures we’ve seen throughout the COVID-19 pandemic. Here are just a few that are making the event world a little more comfortable for attendees.

Touch Screens During COVID-19: Best Practices for Cleaning + New User Interfaces

Along with many other things, public-facing touchscreens need to be thought of in the new viral conscious context of COVID-19. Regular disinfectant-grade cleaning is necessary to help ensure that surfaces do not harbor viruses and bacteria. Here are some guidelines that you can use for safely disinfecting touchscreen surfaces.

How Virtual Trade Shows Can Prepare First-Time Exhibitors for the Real Thing

Has your business never exhibited at a face-to-face trade show before? Had you thought about exhibiting, but then restrictions due to the COVID pandemic shut down those plans? Been thinking about exhibiting at a trade show but not sure when things will be “back to normal”? Read why we recommend that you try a virtual trade show to prepare you.

How to Continue Building Relationships with Virtual Trade Shows

Virtual trade shows are great for gaining new leads and reaching prospects that may not have the availability to attend your in-person shows, but they aren’t the greatest at cultivating relationships. While it’s not impossible to continue building relationships through virtual trade shows, it’s definitely not as easy as it is to engage with a person one-on-one at an event. Learn why in our latest post.

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