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The Experience Economy: The Importance of CX in Today’s Business World

These days, the average consumer places more value on experiences than they do on products. The customer experience (or CX) matters more than ever before, and businesses that make it a priority can increase revenue by 4-8% more than others in their fields. The tradeshow and exhibiting industry is no exception to this rule.

International CES 2022 Show Highlights

The International Consumer Electronics Show (CES) is one of the biggest events of the year for those in the tech sector. And despite the pandemic, the show was able to take place live this year, If you weren’t able to attend in person and are feeling a bit left out, we have some of the highlights for you in this blog post.

Is 3D Holographic Telepresence the Future of Trade Show Booth Staffing?

It’s no secret that the COVID-19 pandemic has changed the way all kinds of in-person events operate. But with the development of technologies like 3D holographic telepresence, could people show up and work in the booth without having to be there in person? Read on to learn more about hologram technology and how it could revolutionize trade show booth staffing.

Entertainment and Media Trade Shows Making Promising Return

High hopes are here for the entertainment and media industries. Trade shows are springing back into action to help these businesses thrive. It’s a great thing to see, not just in this industry, but many others as we continue to open back up and get back to face-to-face business. The draw for creating superior audio and visual experiences, as well as compelling content, has never been greater. Learn why.

New Translation Tool Opening Doors for Hybrid and Virtual Trade Shows

Through virtual exhibiting, small businesses have been able to reach consumers across the country (and even across the world) that they may have never had the chance to at an in-person trade show. Now, a new tool may help improve cross-culture communication and boost the potential to bring together rooms of people who otherwise would have had a difficult time sharing ideas.

10 Tips for Developing Effective Hybrid Event Strategy

In-person trade shows are making a rapid comeback, which is great news for all of us event marketers! However, much like with a lot of other industries, we can expect some changes the past year brought upon us to affect the traditional way we do things. That’s why developing an effective hybrid event strategy can lead to a more motivated buyer. Check out our 10 questions to ask to learn how.

New Technologies Making Trade Show Attendees Feel Safe in 2021

There are plenty of ways for large events to implement stricter health-safety measures, but many of these implementations are not exactly ‘new’ or innovative. However, there are new technologies that are going above and beyond the average safety measures we’ve seen throughout the COVID-19 pandemic. Here are just a few that are making the event world a little more comfortable for attendees.

Touch Screens During COVID-19: Best Practices for Cleaning + New User Interfaces

Along with many other things, public-facing touchscreens need to be thought of in the new viral conscious context of COVID-19. Regular disinfectant-grade cleaning is necessary to help ensure that surfaces do not harbor viruses and bacteria. Here are some guidelines that you can use for safely disinfecting touchscreen surfaces.

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