About 85% of trade shows have pivoted to virtual. The rest have been cancelled or re-scheduled. Just because the show has become an online event, doesn’t mean that it will be well attended or effective. So, what does this mean for you, the exhibitor?
Has your business never exhibited at a face-to-face trade show before? Had you thought about exhibiting, but then restrictions due to the COVID pandemic shut down those plans? Been thinking about exhibiting at a trade show but not sure when things will be “back to normal”? Read why we recommend that you try a virtual trade show to prepare you.
With canceled trade shows come lost opportunities. For many businesses, trade shows are one of their main sources of revenue. Here are a few ways for you to redirect your marketing endeavors to ensure that your marketing dollars are able to bridge this gap until trade shows are back in action.
With so much potential to interact with and win over buyers, the value of a trade show is quite powerful if a business has a strong plan for lead generation and well thought out follow-ups. For a few breakthrough tips on following up with your leads, we cover the benefits that come from lead generation through virtual trade shows.
Due to social distancing from the COVID-19 coronavirus pandemic, virtual events are popular right now. But the virtual event world may be confusing and overwhelming for some. Don’t worry! If you have a vision, amazing content, and a trusted event partner who knows virtual, you are ready to get started! Here are some great tips for you.
Virtual trade shows are great for gaining new leads and reaching prospects that may not have the availability to attend your in-person shows, but they aren’t the greatest at cultivating relationships. While it’s not impossible to continue building relationships through virtual trade shows, it’s definitely not as easy as it is to engage with a person one-on-one at an event. Learn why in our latest post.
You may be apprehensive about moving your canceled trade show to the virtual space, but if you want to succeed and break through the current economy, you’ll need to get out of your comfort zone. While there’s no replacement for face-to-face trade shows, virtual events can be beneficial in a number of ways. Check out these reasons why.
It’s no secret that it’s tough keeping an audience engaged during virtual events. Distractions can interfere with your ability to keep attendees focused on your keynote speakers or breakout sessions. Check out the following tips that will KEEP your audience engaged and excited through the duration of your event.
What is a virtual event? Many people have (incorrectly) classified them as a Zoom meeting (or whatever platform is comparable). A virtual event is so much more. Check out these great examples that can all be done virtually, plus some reasons people hold a virtual event and what they accomplish.
Companies have been struggling to figure out how to make virtual exhibits a successful replacement of real, in-person trade shows. The hard truth is that these companies likely won’t find a parallel solution because in-person marketing is irreplaceable. Check out our 3 big reasons why live, in-person experiences are so much more important than digital experiences.
As venues look at their options to slowly re-open and increase their capacity limits, there are multiple technological innovations being put in place around the world to help get the gears turning. Check out this post on the technology you might see as event centers begin to re-open their doors.
As we are all staying home trying to flatten the curve, a lot of people and companies also have to work on their learning curve to get up to par with virtual meetings software. Here are some tips on how you can use video conferencing in your trade show program.
If virtual events are uncharted territory for you, you’re probably in the same boat as a lot of other organizations leaning on this trade show marketing substitution. Here are our top 8 live streaming tips for those who are beginning to lean on virtual events at this time!
Are you getting ready to represent your company at a big trade show later this year? Are you considering renting a kiosk for these events instead of purchasing or building one yourself?Renting a kiosk can be a great way to save money without sacrificing design options.