What’s the key to an effective social media marketing strategy? Data. Gathering social media data is very easy to do through each platform as well as third-party partners and vendors. But that’s not where the journey ends. Once you have your data, it’s time to translate what it all means. Here are 10 social media listening tips to try today.
Are you currently using PowerPoint in your trade show booth to display videos and other media? Do you feel like you need more of an edge to really capture attendees’ attention and make a good impression? If so, check out these alternatives to PowerPoint. They can help you convey your company’s message more effectively and with a little more flair.
Video is now at the forefront of social sharing, networking, and business marketing. It’s driving immense growth on nearly every social platform. It’s also important to incorporate video in your trade show exhibit marketing. Here’s how you can build video into your trade show marketing plan and stay up to date with the latest consumer preferences.
Have you had your business’s social media content planned out for months, making COVID-19 feel like a wrecking ball into your online marketing strategy? Here you’ll find a handful of social media strategies to keep you moving forward.
As people are stuck at home, distancing from loved ones, and longing for what used to be their normal daily activities, people are seeking out positivity in any way possible. Here is a list of ideas to get you moving on your social media strategy so that your audience is seeing more than just repetitive and gloomy coronavirus related posts everywhere they look.
Social media success involves more than having followers or likes. While having significant reach or impressions can be a vital ingredient to your social media soup, the ultimate test of your social efforts comes down too driving brand loyalty, leads and customers. In this article, we’ll look at the most vital stats for measuring effective social management.
One troublesome thing about Instagram is the limited opportunity to link to your website, unless you have over 10,000 followers (and the perks that come with that). So how do you reach this magic number of followers? Consider the following tips.
There is a vast chasm between a successful YouTube channel and a boring one with slow-paced promotional videos that social media users either can’t find or won’t watch. To ensure that your audience finds and enjoys your video content, consider the following steps when planning, creating, optimizing and promoting your video content.
Creating a content calendar for your blog or social media channels is a critical component to effective inbound marketing. Pre-planning and organizing your posts saves you the time-wasting, frustrating process of trying to brainstorm “on the fly.” But where to begin? Check out these tips to help you plan and schedule your content.
How do you determine whether or not your last trade show social media marketing campaign was effective? Is it the number of likes, shares or impressions? Or is it the number of high quality leads you collect in your booth? In this article we discuss ways to measure your campaigns.
When it comes to B2B marketing, LinkedIn is everyone’s go-to social network. But this can be a dangerous misconception that may result in misspent marketing dollars and lost leads. Especially when Twitter tends to be the go-to platform for a select niche of business users who want to stay abreast of timely happenings.
Are you worried that social media fame is all about trickery and amassing a bunch of fake followers? The following do’s and don’ts will help you find a healthy balance between slow-but-steady organic channel growth and natural-looking, accelerated social automation.
LinkedIn is a valuable tool for B2B marketing, but only if you use it to its fullest potential. In this article, we explore three broad ways of using LinkedIn for trade show prospecting.
Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to our helpful checklist.
How many t-shirts, mobile device chargers, water bottles, etc. have you received at trade shows? How many of them actually changed your view of the company that produced them? Today, more and more brands are ditching the plastic trinkets in favor of less tangible, more experiential premiums.