Social media success involves more than having followers or likes. While having significant reach or impressions can be a vital ingredient to your social media soup, the ultimate test of your social efforts comes down too driving brand loyalty, leads and customers. In this article, we’ll look at the most vital stats for measuring effective social management.
One troublesome thing about Instagram is the limited opportunity to link to your website, unless you have over 10,000 followers (and the perks that come with that). So how do you reach this magic number of followers? Consider the following tips.
There is a vast chasm between a successful YouTube channel and a boring one with slow-paced promotional videos that social media users either can’t find or won’t watch. To ensure that your audience finds and enjoys your video content, consider the following steps when planning, creating, optimizing and promoting your video content.
Creating a content calendar for your blog or social media channels is a critical component to effective inbound marketing. Pre-planning and organizing your posts saves you the time-wasting, frustrating process of trying to brainstorm “on the fly.” But where to begin? Check out these tips to help you plan and schedule your content.
How do you determine whether or not your last trade show social media marketing campaign was effective? Is it the number of likes, shares or impressions? Or is it the number of high quality leads you collect in your booth? In this article we discuss ways to measure your campaigns.
When it comes to B2B marketing, LinkedIn is everyone’s go-to social network. But this can be a dangerous misconception that may result in misspent marketing dollars and lost leads. Especially when Twitter tends to be the go-to platform for a select niche of business users who want to stay abreast of timely happenings.
Are you worried that social media fame is all about trickery and amassing a bunch of fake followers? The following do’s and don’ts will help you find a healthy balance between slow-but-steady organic channel growth and natural-looking, accelerated social automation.
LinkedIn is a valuable tool for B2B marketing, but only if you use it to its fullest potential. In this article, we explore three broad ways of using LinkedIn for trade show prospecting.
Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to our helpful checklist.
How many t-shirts, mobile device chargers, water bottles, etc. have you received at trade shows? How many of them actually changed your view of the company that produced them? Today, more and more brands are ditching the plastic trinkets in favor of less tangible, more experiential premiums.
If you have been slow to embrace any form of video marketing—or if you have yet to experiment with anything but native, pre-recorded videos—consider the following tips for joining the world of live streaming.
Just when everyone became comfortable with Facebook, Twitter and Instagram, new platform features and emerging networks like Vero are changing the social media landscape. Here’s a look at the top emerging social trends, and their potential impact on exhibit marketing.
Effective social media marketing means taking the proper steps before, during, and after your next trade show. To ensure you cross everything off your social to-do list, refer to the following checklist.
Don’t discount the benefits of social media to promote your trade show or event. Still unsure if social media is right for you? Learn why a digital presence before, during and after the show is necessary.
Instagram is one of the most popular social media tools today. In this post, we discuss how to start using Instagram to enhance your exhibit experience and your brand.