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Natural Products Expo West Highlights

After taking two years off because of the pandemic, the Natural Products Expo West show returned with a big splash. The in-person event took place in Anaheim, California this year, with more than 2,700 companies exhibiting a wide range of organic food and beverage products. Here are some highlights from the 2022 trade show.

Convention Center Catering: What You Need to Know

Serving food in your trade show booth is an awesome way to attract trade show attendees, promote your brand, and make connections. However, unless you plan properly, it can also be tricky and expensive. If you want to serve food at your next exhibit and want to reduce costs at the same time, keep reading. Here are 10 tips that will save you money and stress.

Is Your Exhibit Resonating with Prospects?

When designing an exhibit, there are many possibilities and directions to take. A nicely designed exhibit should spark interest in attendees, but a well-thought-out exhibit will keep that attention. It’s extremely important that your design incites interest from the right attendees! Here are a few tips on how to keep that attention once it’s captured at your next trade show.

Pre-Show Marketing Tactics to Catch Your Audience’s Attention

Have you been working hard to promote your exhibit presence at an upcoming trade show to bring in new prospects and hopefully turn leads into buyers? There are plenty of ways that you can help attract the right attendees and convince them to come your way on the show floor. Here is a list of standout strategies that can create a powerful pre-show marketing plan.

Safe and Effective Food Freebie Practices for Exhibitors

It’s important to be up-to-date on proper food service techniques, especially when you’re giving away snacks as a form of a freebie at your trade shows or events. If your business is not in the foodservice industry but you’re giving away snacks in your booth, you might not be quite as aware as those who are in the industry. However, there are specific things to remember to make your food freebies effective giveaways.

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