Are you planning on setting up an exhibition at trade shows or other events this year? If you want to attract as many visitors as possible to your booth, you need to promote your presence in advance. Of all the ways that you can get people excited about your presence, email marketing is one of the best. Check out these great tips.
After taking two years off because of the pandemic, the Natural Products Expo West show returned with a big splash. The in-person event took place in Anaheim, California this year, with more than 2,700 companies exhibiting a wide range of organic food and beverage products. Here are some highlights from the 2022 trade show.
Did you know that 86 percent of businesses use video as a marketing tool? This includes businesses like yours that regularly attend events like trade shows. If you need help drawing more trade show attendees to your booth, try incorporating video into your strategy today! Here are 5 types of videos you can use in your next booth.
You’ve finished designing and building your next trade show exhibit and now it’s time to start promoting your booth. The first step to an effective promotional campaign is getting some high-quality, professional pictures. Here are our tips for choosing the right booth photographer for your next event.
Serving food in your trade show booth is an awesome way to attract trade show attendees, promote your brand, and make connections. However, unless you plan properly, it can also be tricky and expensive. If you want to serve food at your next exhibit and want to reduce costs at the same time, keep reading. Here are 10 tips that will save you money and stress.
When designing an exhibit, there are many possibilities and directions to take. A nicely designed exhibit should spark interest in attendees, but a well-thought-out exhibit will keep that attention. It’s extremely important that your design incites interest from the right attendees! Here are a few tips on how to keep that attention once it’s captured at your next trade show.
Simply handing out tangible giveaways such as water bottles, key chains and branded bags at your event may become obsolete, especially with the possibility of multiple people touching these items and spreading germs. While getting your branding out there is always beneficial for your business, consider these new ideas for your next giveaway.
Have you been working hard to promote your exhibit presence at an upcoming trade show to bring in new prospects and hopefully turn leads into buyers? There are plenty of ways that you can help attract the right attendees and convince them to come your way on the show floor. Here is a list of standout strategies that can create a powerful pre-show marketing plan.
It’s important to be up-to-date on proper food service techniques, especially when you’re giving away snacks as a form of a freebie at your trade shows or events. If your business is not in the foodservice industry but you’re giving away snacks in your booth, you might not be quite as aware as those who are in the industry. However, there are specific things to remember to make your food freebies effective giveaways.
Increasingly more and more businesses are now smart to stay away from “gimmicky” style giveaways that often end up in the trash in favor of items that are eco-friendly and can have a positive impact on the environment. With that in mind, here’s a run-down of our current favorite eco-friendly giveaway ideas.
The task of overlaying interactive content on top of videos and/or images has been relegated to costly custom coding and development solutions… until now. Learn how you can quickly and easily add touchable points throughout a video or image with Skyline 360.
Is it really that imperative that you have promotional giveaways in your trade show or event booth? Will they really help you meet your marketing goals and strategy? Check out these great ideas on how you can use giveaways to help boost your event’s return on investment.
Trade shows are too expensive to do without having a consistent flow of traffic in your booth. Here are 4 reasons your booth traffic is too small – reasons you can fix to turn that trickle of booth traffic into a flood.
In the age of constant visual stimulation, social media and short attention spans, we as trade show and event marketers must plan more if we intend to attract new prospects to our booth of event. Check out our checklist of ideas to consider when preparing to draw visitors to your booth.
Need advice on how to pick a promotion or a theme to use for a trade show or event? Here are 12 quick steps to help you pick the right promotion to grow your leads, sales or improve your overall marketing results.