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Is Your Exhibit Resonating with Prospects?

When designing an exhibit, there are many possibilities and directions to take. A nicely designed exhibit should spark interest in attendees, but a well-thought-out exhibit will keep that attention. It’s extremely important that your design incites interest from the right attendees! Here are a few tips on how to keep that attention once it’s captured at your next trade show.

Pre-Show Marketing Tactics to Catch Your Audience’s Attention

Have you been working hard to promote your exhibit presence at an upcoming trade show to bring in new prospects and hopefully turn leads into buyers? There are plenty of ways that you can help attract the right attendees and convince them to come your way on the show floor. Here is a list of standout strategies that can create a powerful pre-show marketing plan.

Safe and Effective Food Freebie Practices for Exhibitors

It’s important to be up-to-date on proper food service techniques, especially when you’re giving away snacks as a form of a freebie at your trade shows or events. If your business is not in the foodservice industry but you’re giving away snacks in your booth, you might not be quite as aware as those who are in the industry. However, there are specific things to remember to make your food freebies effective giveaways.

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