Trade shows are serious business, but that doesn’t mean you have to be. Learn to lean on your funny bone to make your time at trade shows more enjoyable, and perhaps even more productive.
Category: Tips and Trends
Who do you design your trade show exhibit for? There are 7 distinct people that you have to design your trade show exhibit for, starting with your attendees.
Many trade show marketers are also involved in Internet Search Engine Optimization, or SEO. Well, here’s a chance to apply some of that knowledge where you least expect it — on your trade show graphics. One of the many free tools that Google provides search marketers is Google Insights for Search. Google Insight lets you … Continued
A high-tech company doubled their leads while learning that trade show exhibits are designed to capture attention of attendees, not to educate them.
Here are 7 reasons, one for every year at Hogwarts, that Harry Potter would make a fine trade show marketer. The two worlds are surprisingly similar. You don’t need to be a Harry Potter fan to understand, but it helps.