Virtual trade shows are great for gaining new leads and reaching prospects that may not have the availability to attend your in-person shows, but they aren’t the greatest at cultivating relationships. While it’s not impossible to continue building relationships through virtual trade shows, it’s definitely not as easy as it is to engage with a person one-on-one at an event. Learn why in our latest post.
Category: Tips and Trends
Due to the COVID-19 coronavirus and the pause on almost all in-person trade shows, virtual events are gaining in popularity. Many industry associations are hosting their annual conferences online. The next time you hold a virtual event, try using one of these techniques to create the fear of missing out (FOMO) to keep your attendees engaged.
You may be apprehensive about moving your canceled trade show to the virtual space, but if you want to succeed and break through the current economy, you’ll need to get out of your comfort zone. While there’s no replacement for face-to-face trade shows, virtual events can be beneficial in a number of ways. Check out these reasons why.
It’s unfortunate that businesses are experiencing big losses from the pause in trade shows and inability to market face-to-face due to COVID-19. As we in the trade show industry know, in-person marketing can’t be replaced. Here’s a few reasons why exhibit marketers in particular are looking forward to the return of trade shows as soon as possible.
It’s no secret that it’s tough keeping an audience engaged during virtual events. Distractions can interfere with your ability to keep attendees focused on your keynote speakers or breakout sessions. Check out the following tips that will KEEP your audience engaged and excited through the duration of your event.
What is a virtual event? Many people have (incorrectly) classified them as a Zoom meeting (or whatever platform is comparable). A virtual event is so much more. Check out these great examples that can all be done virtually, plus some reasons people hold a virtual event and what they accomplish.
Companies have been struggling to figure out how to make virtual exhibits a successful replacement of real, in-person trade shows. The hard truth is that these companies likely won’t find a parallel solution because in-person marketing is irreplaceable. Check out our 3 big reasons why live, in-person experiences are so much more important than digital experiences.
Increasingly more and more businesses are now smart to stay away from “gimmicky” style giveaways that often end up in the trash in favor of items that are eco-friendly and can have a positive impact on the environment. With that in mind, here’s a run-down of our current favorite eco-friendly giveaway ideas.
People may question whether or not trade shows will ever regain enough traction to return to where they were before the start of the Coronavirus pandemic. However, there are still many reasons for people to attend live, in-person trade shows and events in the near future. Learn why on our latest blog post.
Everyone knows that social distancing rules will be implement at upcoming trade shows. So, what’s going to be the most visually appealing way to go about implementing these types of cues? We have a couple of solutions that will make your social distance-friendly exhibit presence as seamless as possible.
As venues look at their options to slowly re-open and increase their capacity limits, there are multiple technological innovations being put in place around the world to help get the gears turning. Check out this post on the technology you might see as event centers begin to re-open their doors.
COVID-19 has brought on many new obstacles for large event holders and group gatherings. It’s so important to make the most of your space on the show floor, and with a two-level exhibit, you’ll definitely be doing that by shifting upward while keeping your booth guests’ safety in mind.
With nearly every state currently in some stage of phased reopening, employers are now faced with designing and implementing a Return To Office (RTO) Plan in tandem with finding their footing in a market strikingly different than that of just a couple of months ago. Check out these steps to consider at your office.
Have you had your business’s social media content planned out for months, making COVID-19 feel like a wrecking ball into your online marketing strategy? Here you’ll find a handful of social media strategies to keep you moving forward.