The end of 2021 is quickly approaching, and that means it’s time to start looking back, evaluating your exhibiting performance, and figuring out what you can do better in 2022. If you’re not sure where to begin when it comes to evaluating exhibiting performance, a great tool to consider is surveys for booth visitors and event attendees.
Category: Event Planning
On November 8, 2021, the United States government officially ended its 20-month travel ban for international travelers. The lift of the travel ban is an excellent sign to trade show organizers that they can start extending invites to international exhibiting companies once more. If you are planning on attending some U.S. trade shows, check out our quick to-do list before you start planning.
While trade shows can come with a decently sized price tag, there is the potential for your exhibit marketing program to help pay for itself. No, we are not just referring to making a large sale on the show floor that you wouldn’t have otherwise but by using careful planning techniques. Check out this article to learn how.
While we are all flooded with constant updates about the spread of COVID-19, there is new data that reveals that in-person events are actually extremely safe, and it could be enough to help keep trade shows moving forward and on track. Learn how safety measures are allowing companies to continue with their trade show marketing activities at events.
Just when we were all feeling like we may be “in the clear” with the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. If you are seeing some of your shows cancel, reschedule (or reschedule again), here are 5 checklist items to make sure you stay on track with your trade show marketing strategy during this strange time.
Although many trade shows have been able to return in 2021, there is still an apparent road ahead to get back to normal in-person attendance. However, it’s important for exhibitors and trade show hosts to emphasize the unmatched experience that attendees will have when they attend in person to help get those numbers back up. Learn why.
The past year and a half have certainly been a whirlwind for any industry that relies on being able to have face-to-face interactions. While we understand we certainly aren’t “in the clear” yet, we are choosing to stay positive and focus on all of the good that has happened for the trade show industry this summer! Here is a recap of a few success stories from trade shows and events that took place in June and July 2021.
Has your company been exhibiting at the same trade shows for the past 10+ years simply because that’s how it’s always been? Or is your business dealing with budget cuts, including trying to cut back on trade shows this year? Or are you considering adding a new trade show to your list because it is close by? If you said yes to any of these questions, check out our tips on show selection.
Exhibit companies will certainly be working hard to satisfy all requests and orders as efficiently as possible. Unfortunately, supply chain delays and daily lead time fluctuation are new challenges we must all consider due to the pandemic. This means that if you are thinking of exhibiting in the Fall, it is important to begin the planning process sooner than later.
We’ve all recently experienced a break from live events, and aside from the stress of businesses and exhibitors dealing with many canceled shows, the lost opportunities for face-to-face interactions have taken a toll. That’s why exhibitors are ready to hit the ground running now that trade shows are rescheduling and preparing for a fresh start. One positive take away from the downtime is that it’s provided businesses with a chance to reevaluate their trade show marketing plans, goals, and expectations for the year ahead.
With staffing expenses hitting around 20% for many exhibitors, it’s important to pay close attention to costs when sending your staff to a live, in-person trade show. Rather than cutting costs in your booth that could hinder the appearance or experience in your exhibit, consider these tips to save you money when sending your trade show staff to your next event.
2020 was a year that none of us could have expected. Although the coronavirus pandemics’ impact on the event industry was not something that we had control over, it’s still our job to do what we can to pick up the pieces and help move forward. Here are a few quick tips for how you can start working on building and nurturing relationships for your business.
Wouldn’t it be nice if we could all still find some common ground and be on the same page when it comes time for different parts of the country to return to event networking? Thanks to Meetings Mean Business, the understanding of what’s going on around us to make events continue safely is becoming more of a reality.
The world might be ready to get back to business, but that doesn’t mean that some people won’t still be hesitant to travel, which includes to in-person trade shows and events. Here are five tips that will help you be as attentive as possible and show your attendees that you care about their well-being.
Hybrid events are becoming a new key strategy to success in the trade show world. Executing them well takes additional planning on top of your traditional trade show event, but that extra effort will definitely make an impact! Here is a list of content elements and tips you’ll need at your hybrid event.