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Why Trade Shows and Other Large Events Are Deemed Safer Than Many Daily Activities

While we are all flooded with constant updates about the spread of COVID-19, there is new data that reveals that in-person events are actually extremely safe, and it could be enough to help keep trade shows moving forward and on track. Learn how safety measures are allowing companies to continue with their trade show marketing activities at events.

5 Ways You Can Improve Your Trade Show Program Now

Just when we were all feeling like we may be “in the clear” with the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. If you are seeing some of your shows cancel, reschedule (or reschedule again), here are 5 checklist items to make sure you stay on track with your trade show marketing strategy during this strange time.

The Importance of Encouraging In-Person Attendance at Trade Shows

Although many trade shows have been able to return in 2021, there is still an apparent road ahead to get back to normal in-person attendance. However, it’s important for exhibitors and trade show hosts to emphasize the unmatched experience that attendees will have when they attend in person to help get those numbers back up. Learn why.

Summer 2021 Trade Show Successes

The past year and a half have certainly been a whirlwind for any industry that relies on being able to have face-to-face interactions. While we understand we certainly aren’t “in the clear” yet, we are choosing to stay positive and focus on all of the good that has happened for the trade show industry this summer! Here is a recap of a few success stories from trade shows and events that took place in June and July 2021.

Tips to Choose Your Trade Shows Wisely

Has your company been exhibiting at the same trade shows for the past 10+ years simply because that’s how it’s always been? Or is your business dealing with budget cuts, including trying to cut back on trade shows this year? Or are you considering adding a new trade show to your list because it is close by? If you said yes to any of these questions, check out our tips on show selection.

New Obstacles Make Planning Ahead Vital for Your Next Trade Show

Exhibit companies will certainly be working hard to satisfy all requests and orders as efficiently as possible. Unfortunately, supply chain delays and daily lead time fluctuation are new challenges we must all consider due to the pandemic. This means that if you are thinking of exhibiting in the Fall, it is important to begin the planning process sooner than later.

2021 is Full of Changes and Your Exhibit May Need Some Changes, Too

We’ve all recently experienced a break from live events, and aside from the stress of businesses and exhibitors dealing with many canceled shows, the lost opportunities for face-to-face interactions have taken a toll. That’s why exhibitors are ready to hit the ground running now that trade shows are rescheduling and preparing for a fresh start. One positive take away from the downtime is that it’s provided businesses with a chance to reevaluate their trade show marketing plans, goals, and expectations for the year ahead.

5 Ways to Cut Trade Show Staff Travel Costs

With staffing expenses hitting around 20% for many exhibitors, it’s important to pay close attention to costs when sending your staff to a live, in-person trade show. Rather than cutting costs in your booth that could hinder the appearance or experience in your exhibit, consider these tips to save you money when sending your trade show staff to your next event.

2020 Proved That Relationships Should Be Your Business’s 2021 Priority

2020 was a year that none of us could have expected. Although the coronavirus pandemics’ impact on the event industry was not something that we had control over, it’s still our job to do what we can to pick up the pieces and help move forward. Here are a few quick tips for how you can start working on building and nurturing relationships for your business.

3 Things Trade Show Marketers Are Losing Out on When Unable to Exhibit

It’s unfortunate that businesses are experiencing big losses from the pause in trade shows and inability to market face-to-face due to COVID-19. As we in the trade show industry know, in-person marketing can’t be replaced. Here’s a few reasons why exhibit marketers in particular are looking forward to the return of trade shows as soon as possible.

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