What is the main reason your company exhibits at trade shows? To get leads! Because lead acquisition is so important, you need to make sure your lead management processes work smoothly before your next big event. Take a look at our six tips to improve your lead generation strategy and compare it to what your team is doing now.
Category: Event Planning
If you work in the trade show or event marketing industry, you need to put EXHIBITORLIVE on your calendar! Hosted by EXHIBITOR Magazine, EXHIBITORLIVE is easily one of the world’s most comprehensive educational events for those in the exhibiting field. Read on for some reasons why you may want to consider attending!
As we transition into a post-COVID world, company and corporate event restrictions are starting to lift. Businesses have put off hosting parties and events for quite a while, but now it’s time to bring everyone together and celebrate. Check out our 11 tips to help with every step of the planning process.
Preparing for a big trade show or event can be intimidating, especially if you’ve never attended one before. Don’t let your anxiety stop you from being proactive and planning ahead, though. Here are some helpful examples that explain how you can create a strong and effective exhibiting timeline and get ready for your company’s next trade show or event.
Two big trade shows made a joint comeback in February, much to the delight of home decor and renovation enthusiasts everywhere. The Kitchen & Bath Industry Show (KBIS) and the International Builders Show (IBS) were co-hosted in Orlando. Check out some highlights from these events, as well as some insight into what organizers did to make them safe and successful.
Serving food in your trade show booth is an awesome way to attract trade show attendees, promote your brand, and make connections. However, unless you plan properly, it can also be tricky and expensive. If you want to serve food at your next exhibit and want to reduce costs at the same time, keep reading. Here are 10 tips that will save you money and stress.
The end of 2021 is quickly approaching, and that means it’s time to start looking back, evaluating your exhibiting performance, and figuring out what you can do better in 2022. If you’re not sure where to begin when it comes to evaluating exhibiting performance, a great tool to consider is surveys for booth visitors and event attendees.
On November 8, 2021, the United States government officially ended its 20-month travel ban for international travelers. The lift of the travel ban is an excellent sign to trade show organizers that they can start extending invites to international exhibiting companies once more. If you are planning on attending some U.S. trade shows, check out our quick to-do list before you start planning.
While trade shows can come with a decently sized price tag, there is the potential for your exhibit marketing program to help pay for itself. No, we are not just referring to making a large sale on the show floor that you wouldn’t have otherwise but by using careful planning techniques. Check out this article to learn how.
While we are all flooded with constant updates about the spread of COVID-19, there is new data that reveals that in-person events are actually extremely safe, and it could be enough to help keep trade shows moving forward and on track. Learn how safety measures are allowing companies to continue with their trade show marketing activities at events.
Just when we were all feeling like we may be “in the clear” with the majority of planned in-person trade shows taking place successfully, a handful of shows have been canceled or rescheduled again. If you are seeing some of your shows cancel, reschedule (or reschedule again), here are 5 checklist items to make sure you stay on track with your trade show marketing strategy during this strange time.
Although many trade shows have been able to return in 2021, there is still an apparent road ahead to get back to normal in-person attendance. However, it’s important for exhibitors and trade show hosts to emphasize the unmatched experience that attendees will have when they attend in person to help get those numbers back up. Learn why.
The past year and a half have certainly been a whirlwind for any industry that relies on being able to have face-to-face interactions. While we understand we certainly aren’t “in the clear” yet, we are choosing to stay positive and focus on all of the good that has happened for the trade show industry this summer! Here is a recap of a few success stories from trade shows and events that took place in June and July 2021.
Has your company been exhibiting at the same trade shows for the past 10+ years simply because that’s how it’s always been? Or is your business dealing with budget cuts, including trying to cut back on trade shows this year? Or are you considering adding a new trade show to your list because it is close by? If you said yes to any of these questions, check out our tips on show selection.
Exhibit companies will certainly be working hard to satisfy all requests and orders as efficiently as possible. Unfortunately, supply chain delays and daily lead time fluctuation are new challenges we must all consider due to the pandemic. This means that if you are thinking of exhibiting in the Fall, it is important to begin the planning process sooner than later.