Just as in a store environment, products merchandised at a trade show need to be displayed to attract attention, draw in traffic and maximize sales. To avoid displays that are either too sparse and boring or overly cluttered and overwhelming, use these guidelines for your next trade show layout.
Almost without fail, the last thing anyone (even experienced exhibit designers) think about is what your exhibit smells like. Learn how smells can help boost confidence, optimism and revitalized energy in your booth visitors.
With countless exhibitors competing for their attention, conference and expo attendees tend to make quick, visual decisions on who deserves their focus. With that in mind, the following booth design and onsite tips are among the tried and true steps used by effective exhibitors.
Where does a busy exhibit manager come up with clever design ideas? Sometimes a fresh perspective requires looking outside your own industry.
Earn the attention of every eye on the trade show floor by implementing these elements into your exhibit design.
Boring trade show booths are bad for business. To make your trade show exhibits more exciting and attention-getting, add one or more of these 11 elements to get more attention, booth traffic, and ultimately, leads.
Go beyond the basics with your pop-up trade show display by changing the orientation of your booth to attract and engage attendees.
Although technology and social media have changed the demands of what clients want within their trade show exhibit, one factor has remained constant through 30 years; “impress me.” What else does the future hold for exhibit design?
Building an impressive and effective trade show booth is a big investment, discover rental options before making a final purchase.
Banner stands can be utilized for much more than events. Learn 5 new ways to make the most of your banner stand investment.
What is the future of live marketing? The question we are all asking in light of digital, social media, sharing, big data, etc. Are shows/ fairs relevant?
When you exhibit at a trade show, you’re not only competing with your competitors, but against every single exhibitor on the floor. So, be different.
Banner stands are a great option for many exhibitors. Cost-efficient, versatile, and customizable, they are sure to help you make an impact on the show floor.
Tabletop displays may be smaller, but that doesn’t mean they aren’t as good. Here are reasons why a tabletop display is a powerful resource for your events.
The attendees’ experience is one of the most important factors for a successful event. Check out these 6 trends that will help make your exhibit more impactful.