Despite all the wonderful elements of our profession, there is one unfortunate aspect to exhibiting that can be hard to ignore: it can often be extremely wasteful. When you’re looking to eliminate waste or reduce the carbon footprint of your exhibit, consider these practical tips.
Digital images displayed on digital displays opens up a new world of changing and moving images. To help you pick the optimum hardware for your budget, venue, and expected audience, we’ve broken down the features, benefits, and strategies to mitigate risks of each type of display. In Part II of this article, we cover computer monitors, projectors and video walls.
Digital images displayed on digital displays opens up a new world of changing and moving images. To help you pick the optimum hardware for your budget, venue, and expected audience, we’ve broken down the features, benefits, and strategies to mitigate risks of each type of display. In Part I of this article, we cover tablets, kiosks, and TVs.
In an age where technology brings the world so much closer, the ability to segment design for the immediate audience has never been more important. Putting your brand on display through trade shows and events magnifies the attention you will receive and the scrutiny that you’ll be under. The question is whether you are inspiring your prospect or merely polluting the space.
Just as in a store environment, products merchandised at a trade show need to be displayed to attract attention, draw in traffic and maximize sales. To avoid displays that are either too sparse and boring or overly cluttered and overwhelming, use these guidelines for your next trade show layout.
Almost without fail, the last thing anyone (even experienced exhibit designers) think about is what your exhibit smells like. Learn how smells can help boost confidence, optimism and revitalized energy in your booth visitors.
With countless exhibitors competing for their attention, conference and expo attendees tend to make quick, visual decisions on who deserves their focus. With that in mind, the following booth design and onsite tips are among the tried and true steps used by effective exhibitors.
Where does a busy exhibit manager come up with clever design ideas? Sometimes a fresh perspective requires looking outside your own industry.
Earn the attention of every eye on the trade show floor by implementing these elements into your exhibit design.
Boring trade show booths are bad for business. To make your trade show exhibits more exciting and attention-getting, add one or more of these 11 elements to get more attention, booth traffic, and ultimately, leads.
Go beyond the basics with your pop-up trade show display by changing the orientation of your booth to attract and engage attendees.
Although technology and social media have changed the demands of what clients want within their trade show exhibit, one factor has remained constant through 30 years; “impress me.” What else does the future hold for exhibit design?
Building an impressive and effective trade show booth is a big investment, discover rental options before making a final purchase.
Banner stands can be utilized for much more than events. Learn 5 new ways to make the most of your banner stand investment.
What is the future of live marketing? The question we are all asking in light of digital, social media, sharing, big data, etc. Are shows/ fairs relevant?