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4 Factors to Help You Pick the Best Trade Show Booth Location for Your Business

There are many factors that go into a successful trade show marketing program. And while both your booth itself and your booth staff are extremely important… what’s a great booth, a great staff, and a great product or service without a great spot on the show floor? Here are a few tips to help you pick the best booth space for your business and a location on the show floor that works to your advantage.

Trade Shows Will Evolve, But These 5 Things Will Remain the Same

The trade show industry has done everything it could to find its way back. While we can all expect new precautions, rules, and safety limits to create an unfamiliar aspect at trade shows compared to how we once knew them, there are numerous things that we can expect to remain the same. Here are 5 things that haven’t gone anywhere when it comes to trade shows as we know them!

How to Add Space to Your Exhibit Floor Plan by Utilizing Storage

Now that the world is starting to get more of a grip on COVID-19 and trade shows will soon be able to resume, the next steps will include plenty of reevaluating, including floor space in their booth. It’s extremely important to create exhibit floor plans that are spacious and open, easy to navigate, and that look appealing and inviting.

Touch Screens During COVID-19: Best Practices for Cleaning + New User Interfaces

Along with many other things, public-facing touchscreens need to be thought of in the new viral conscious context of COVID-19. Regular disinfectant-grade cleaning is necessary to help ensure that surfaces do not harbor viruses and bacteria. Here are some guidelines that you can use for safely disinfecting touchscreen surfaces.

A Buyer’s Guide to Trade Show Digital Displays: Part 2 of 2

Digital images displayed on digital displays opens up a new world of changing and moving images. To help you pick the optimum hardware for your budget, venue, and expected audience, we’ve broken down the features, benefits, and strategies to mitigate risks of each type of display. In Part II of this article, we cover computer monitors, projectors and video walls.

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