There is a vast chasm between a successful YouTube channel and a boring one with slow-paced promotional videos that social media users either can’t find or won’t watch. To ensure that your audience finds and enjoys your video content, consider the following steps when planning, creating, optimizing and promoting your video content.
Creating a content calendar for your blog or social media channels is a critical component to effective inbound marketing. Pre-planning and organizing your posts saves you the time-wasting, frustrating process of trying to brainstorm “on the fly.” But where to begin? Check out these tips to help you plan and schedule your content.
Digital images displayed on digital displays opens up a new world of changing and moving images. To help you pick the optimum hardware for your budget, venue, and expected audience, we’ve broken down the features, benefits, and strategies to mitigate risks of each type of display. In Part II of this article, we cover computer monitors, projectors and video walls.
You only have seconds to catch someone’s eye and draw them in to your booth space. So how do you make that happen if you are rethinking your booth design? After attending the IPPE Show for the past couple years, we might have the answer.
Are you doing everything you can before the show to ensure your show presence earns an ROI? Effective pre-show promotion can ensure that attendees visit your booth and can help maximize the qualified leads you gather at each event. Check out our tips on how to be more effective with your pre-show promos.
Great trade show photography can make all the difference on your social media feed, blog, or website, or within your printed collateral. But knowing a few camera tricks can go a long way in helping your photos stand out. Consider these insights and tips when deciding how to shoot your next event.
How do you determine whether or not your last trade show social media marketing campaign was effective? Is it the number of likes, shares or impressions? Or is it the number of high quality leads you collect in your booth? In this article we discuss ways to measure your campaigns.
When it comes to B2B marketing, LinkedIn is everyone’s go-to social network. But this can be a dangerous misconception that may result in misspent marketing dollars and lost leads. Especially when Twitter tends to be the go-to platform for a select niche of business users who want to stay abreast of timely happenings.
Are you worried that social media fame is all about trickery and amassing a bunch of fake followers? The following do’s and don’ts will help you find a healthy balance between slow-but-steady organic channel growth and natural-looking, accelerated social automation.
Marketers have been consistently increasingly their email marketing budgets over the past five years. The reason? Email marketing continues to have a return on investment that is four times higher than social media, direct mail, or pay-per-click advertising. The key is to ensure that your messaging and targeting are getting you in front of people who are genuinely interested in your content. That’s best achieved by observing these four steps.
Effective social media marketing means taking the proper steps before, during, and after the show. To ensure you cross everything off your social to-do list, refer to our helpful checklist.
We all know demos are a wonderful way to get attention at a trade show and showcase your products. However, sometimes it is not practical to bring your products to the show or maybe they are not easy to demo. What do you do then? Here are some ideas on how you can use technology to give your product or service the stopping power it deserves.
In this second in a series of campaign tracking tips, we explain two common digital marketing metrics that exhibit managers fail to track, and how to add and benefit from them in your own campaign efforts.