What’s the key to an effective social media marketing strategy? Data. Gathering social media data is very easy to do through each platform as well as third-party partners and vendors. But that’s not where the journey ends. Once you have your data, it’s time to translate what it all means. Here are 10 social media listening tips to try today.
Are you currently using PowerPoint in your trade show booth to display videos and other media? Do you feel like you need more of an edge to really capture attendees’ attention and make a good impression? If so, check out these alternatives to PowerPoint. They can help you convey your company’s message more effectively and with a little more flair.
Are you planning on setting up an exhibition at trade shows or other events this year? If you want to attract as many visitors as possible to your booth, you need to promote your presence in advance. Of all the ways that you can get people excited about your presence, email marketing is one of the best. Check out these great tips.
Did you know that 86 percent of businesses use video as a marketing tool? This includes businesses like yours that regularly attend events like trade shows. If you need help drawing more trade show attendees to your booth, try incorporating video into your strategy today! Here are 5 types of videos you can use in your next booth.
These days, the average consumer places more value on experiences than they do on products. The customer experience (or CX) matters more than ever before, and businesses that make it a priority can increase revenue by 4-8% more than others in their fields. The tradeshow and exhibiting industry is no exception to this rule.
You’ve finished designing and building your next trade show exhibit and now it’s time to start promoting your booth. The first step to an effective promotional campaign is getting some high-quality, professional pictures. Here are our tips for choosing the right booth photographer for your next event.
We live in a time where the less physical touch necessary in public places, the better. Especially at your trade shows. Creating a touch-free experience within your exhibit will resonate with your booth guests. Here are 4 areas within your trade show space where you can implement these options, as well as how to accomplish it.
Have you been working hard to promote your exhibit presence at an upcoming trade show to bring in new prospects and hopefully turn leads into buyers? There are plenty of ways that you can help attract the right attendees and convince them to come your way on the show floor. Here is a list of standout strategies that can create a powerful pre-show marketing plan.
Video is now at the forefront of social sharing, networking, and business marketing. It’s driving immense growth on nearly every social platform. It’s also important to incorporate video in your trade show exhibit marketing. Here’s how you can build video into your trade show marketing plan and stay up to date with the latest consumer preferences.
In-person trade shows are making a rapid comeback, which is great news for all of us event marketers! However, much like with a lot of other industries, we can expect some changes the past year brought upon us to affect the traditional way we do things. That’s why developing an effective hybrid event strategy can lead to a more motivated buyer. Check out our 10 questions to ask to learn how.
If you have not yet noticed, leads are becoming harder to obtain with the ever-growing amount of competition in each industry and the amount of marketing avenues companies now have at their fingertips to try and reach their prospects. Here is how you can use SEO to drive lead generation and boost your trade show marketing efforts.
Wouldn’t it be nice if we could all still find some common ground and be on the same page when it comes time for different parts of the country to return to event networking? Thanks to Meetings Mean Business, the understanding of what’s going on around us to make events continue safely is becoming more of a reality.
The face-to-face events world has shifted to digital so quickly since the start of the COVID-19 pandemic that we now seem to live in a world of templates, parameters and boredom. Check out these important lessons to help yourself break free from the limitations set by these digital initiatives to deliver on your brand successfully.
Virtual exhibit designers want to impress their clients with cool new innovative concepts never seen before. But if they fail to effectively reach the attendee, they may have missed the mark. So, next time you sit down with your designer, ask these questions first to create the ultimate user experience.
Virtual trade shows are great for gaining new leads and reaching prospects that may not have the availability to attend your in-person shows, but they aren’t the greatest at cultivating relationships. While it’s not impossible to continue building relationships through virtual trade shows, it’s definitely not as easy as it is to engage with a person one-on-one at an event. Learn why in our latest post.