Get more out of your trade show marketing investment with a complete plan that covers promotions, measurement, lead management, budgeting, exhibit design, and more.
Category: Design Trends
Who do you design your trade show exhibit for? There are 7 distinct people that you have to design your trade show exhibit for, starting with your attendees.
Many trade show marketers are also involved in Internet Search Engine Optimization, or SEO. Well, here’s a chance to apply some of that knowledge where you least expect it — on your trade show graphics. One of the many free tools that Google provides search marketers is Google Insights for Search. Google Insight lets you … Continued
A high-tech company doubled their leads while learning that trade show exhibits are designed to capture attention of attendees, not to educate them.