16 Reliable Exhibiting Tips for Before, During and After Your Trade Shows
A veteran exhibitor shares her 16 tips for getting the most out of your trade shows, revolving around planning, executing, measuring and following up.
Category: Design Trends
True Cost of Exhibit Ownership – What An Exhibit Purchase Should Be Based On
If you make an exhibit buying decision based only on purchase price, you’re missing most of the story. Learn how total cost of ownership matters even more.
Double Your Trade Show Results With a Roadmap To Success
Planning and creating a roadmap to success can vastly increase your results. These 6 steps helped one exhibitor double their results over the previous year.
Trade Show Marketing In 9 Steps
Get more out of your trade show marketing investment with a complete plan that covers promotions, measurement, lead management, budgeting, exhibit design, and more.
15 Reasons To Buy A New Trade Show Display
Is your current trade show display too small, too old, too heavy, or just too dull? Here are 15 reasons to start shopping for a new trade show exhibit.
6 Steps To Restarting Your Trade Show Program
Eager to get back into trade shows now that the economy — and show attendees — are coming back? Consider these 6 points rather than just dusting off your 2008 plan.
The 7 People You Design Your Trade Show Exhibit For
Who do you design your trade show exhibit for? There are 7 distinct people that you have to design your trade show exhibit for, starting with your attendees.
Lady Gaga Announces Partnership In Polaroid’s CES 2010 Trade Show Booth
Polaroid announces a new partnership with Lady Gaga in their their CES 2010 booth. More than a celebrity appearance, Lady Gaga is now Polaroid’s Creative Director.
6 Things You Can Test To Improve Your Trade Show Marketing
Marketers that are used to testing their internet and direct marketing can also experiment with these 6 parts of their trade show marketing for greater results.
Can Google Improve Your Trade Show Exhibit Graphics?
Many trade show marketers are also involved in Internet Search Engine Optimization, or SEO. Well, here’s a chance to apply some of that knowledge where you least expect it — on your trade show graphics. One of the many free tools that Google provides search marketers is Google Insights for Search. Google Insight lets you … Continued
10 More Things I Wish I Knew Before I Started Exhibiting At Trade Shows
Because of the strong reaction to my first 10 things, I dug a little deeper and came up with 10 more I wished I knew before I started exhibiting at trade shows.
Right-Brain Exhibit Design Pulls In Left-Brain Attendees
A high-tech company doubled their leads while learning that trade show exhibits are designed to capture attention of attendees, not to educate them.
10 Foot Trade Show Displays: Which Kind Is Best For You?
Choosing between portable trade show displays or modular exhibits? Get the right display for you by balancing your needs for portability and marketing impact.
10 Things I Wish I Knew Before I Started Exhibiting At Trade Shows
Recently I shared “10 Things I Wish I Knew Before I Started In Marketing” and was amazed at the response. So here are 10 lessons I’ve learned about trade shows.
5 Places to Look for Trade Show Display Ideas
Get great trade show display ideas in places where purpose-driven design, fast communication, and large format is commonly found.