We’ve all recently experienced a break from live events, and aside from the stress of businesses and exhibitors dealing with many canceled shows, the lost opportunities for face-to-face interactions have taken a toll. That’s why exhibitors are ready to hit the ground running now that trade shows are rescheduling and preparing for a fresh start. One positive take away from the downtime is that it’s provided businesses with a chance to reevaluate their trade show marketing plans, goals, and expectations for the year ahead.
Category: Design Trends
Now that the world is starting to get more of a grip on COVID-19 and trade shows will soon be able to resume, the next steps will include plenty of reevaluating, including floor space in their booth. It’s extremely important to create exhibit floor plans that are spacious and open, easy to navigate, and that look appealing and inviting.
With trade shows slowly re-scheduling, exhibitors will need to figure out the best way to welcome attendees into their booths safely. To keep your booth feeling open, spacious, and uncluttered without having to increase your overall booth size, here are two exhibit elements to consider implementing at your next trade show.
Everyone knows that social distancing rules will be implement at upcoming trade shows. So, what’s going to be the most visually appealing way to go about implementing these types of cues? We have a couple of solutions that will make your social distance-friendly exhibit presence as seamless as possible.
COVID-19 has brought on many new obstacles for large event holders and group gatherings. It’s so important to make the most of your space on the show floor, and with a two-level exhibit, you’ll definitely be doing that by shifting upward while keeping your booth guests’ safety in mind.
Whether it’s your first trade show ever or your fiftieth, you’re probably wondering what you can do to set your business apart from the competition and attract people to your booth. One of the best things you can do is to purchase a custom trade show display. Learn more about the benefits of investing in custom trade show booth construction.
Despite all the wonderful elements of our profession, there is one unfortunate aspect to exhibiting that can be hard to ignore: it can often be extremely wasteful. When you’re looking to eliminate waste or reduce the carbon footprint of your exhibit, consider these practical tips.
Digital images displayed on digital displays opens up a new world of changing and moving images. To help you pick the optimum hardware for your budget, venue, and expected audience, we’ve broken down the features, benefits, and strategies to mitigate risks of each type of display. In Part II of this article, we cover computer monitors, projectors and video walls.
In an age where technology brings the world so much closer, the ability to segment design for the immediate audience has never been more important. Putting your brand on display through trade shows and events magnifies the attention you will receive and the scrutiny that you’ll be under. The question is whether you are inspiring your prospect or merely polluting the space.
Just as in a store environment, products merchandised at a trade show need to be displayed to attract attention, draw in traffic and maximize sales. To avoid displays that are either too sparse and boring or overly cluttered and overwhelming, use these guidelines for your next trade show layout.