Whether it’s your first trade show ever or your fiftieth, you’re probably wondering what you can do to set your business apart from the competition and attract people to your booth. One of the best things you can do is to purchase a custom trade show display. Learn more about the benefits of investing in custom trade show booth construction.
Are you looking to stand out at your next trade show? Then you have to do what the other exhibitors aren’t willing to do. Check out these bold tips to help get you going!
Many trade shows offer designated lounges that can be used for conducting one-on-one discussions with clients. In this post, we’ll discuss the merits of open, semi-private and exclusive meeting areas, and discuss the pros and cons of each.
Despite all the wonderful elements of our profession, there is one unfortunate aspect to exhibiting that can be hard to ignore: it can often be extremely wasteful. When you’re looking to eliminate waste or reduce the carbon footprint of your exhibit, consider these practical tips.
Digital images displayed on digital displays opens up a new world of changing and moving images. To help you pick the optimum hardware for your budget, venue, and expected audience, we’ve broken down the features, benefits, and strategies to mitigate risks of each type of display. In Part II of this article, we cover computer monitors, projectors and video walls.
In an age where technology brings the world so much closer, the ability to segment design for the immediate audience has never been more important. Putting your brand on display through trade shows and events magnifies the attention you will receive and the scrutiny that you’ll be under. The question is whether you are inspiring your prospect or merely polluting the space.
Just as in a store environment, products merchandised at a trade show need to be displayed to attract attention, draw in traffic and maximize sales. To avoid displays that are either too sparse and boring or overly cluttered and overwhelming, use these guidelines for your next trade show layout.
Immersed in the world of trade shows for more than two decades, veteran Account Executive Victoria Conti shares some our her thoughts on what makes a great trade show partnership. It is definitely a perspective you want to hear.
Whether you have a limited design budget or if you’re just trying to set your booth apart in a crowded exhibit hall, minimalist designs can offer a fresh, inviting and affordable alternative to busier layouts.
Almost without fail, the last thing anyone (even experienced exhibit designers) think about is what your exhibit smells like. Learn how smells can help boost confidence, optimism and revitalized energy in your booth visitors.
With countless exhibitors competing for their attention, conference and expo attendees tend to make quick, visual decisions on who deserves their focus. With that in mind, the following booth design and onsite tips are among the tried and true steps used by effective exhibitors.
Ideas and creative thought are what make a business, a family, or the world a better place. See what questions you can ask yourself to make a difference for your clients or your company.
Where does a busy exhibit manager come up with clever design ideas? Sometimes a fresh perspective requires looking outside your own industry.
Earn the attention of every eye on the trade show floor by implementing these elements into your exhibit design.
Boring trade show booths are bad for business. To make your trade show exhibits more exciting and attention-getting, add one or more of these 11 elements to get more attention, booth traffic, and ultimately, leads.