Unlike others, I am actually telling you that these statistics are completely fictional, rather than passing them off as true. And yet, there is truth in them.
Category: Branding and Design
Returning from Vegas I dream about the trade show of my fantasies, involving a silky-smooth set up, eager booth staffers, a torrent of leads, and an appreciative CEO.
Here are 7 reasons, one for every year at Hogwarts, that Harry Potter would make a fine trade show marketer. The two worlds are surprisingly similar. You don’t need to be a Harry Potter fan to understand, but it helps.